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How brands differentiate themselves through marketingWhen the uninitiated think of marketing the first thing to come to mind is advertising. But Marketing is a lot more than just writing and

How To Pitch Anything [ THREAD ]Let's go Before we dive in, let's examine a key distinction.A Pitch is not an Offer.Pitches get you to buy an idea.Offers get

How To Persuade Like Lincoln4 Lessons In 4 Tweets[ THREAD ]Let's go 1: Use MetaphorThe Gettysburg address is one giant metaphor. Lincoln turned a devastating battle into a metaphor

The Secret Ingredient to StorytellingPowerful Villains[ THREAD ]Let's go What makes stories epic? Many say the characters.But it's not *just* the characters. It is the relationship *between* the characters.And,

Don't Sell A Product. Sell An Identity.[ THREAD ]Let's go Appealing to identity is one of the strongest forms of persuasion.People stick by their tribe.People support their tribe.People buy from

How To Persuade Like Steve Jobs5 Lessons In 5 Tweets[ THREAD ]Let's go 1: Generate Rhythm Jobs varies his sentence length. He uses a long sentence. And then a

The Secret To MarketingHow To Make Things New...Yet Familiar[ THREAD ]Let's go Humans are a conflicted group. On the one hand, we love novelty. —People skydive—People take drugs —People

The 8 Laws of Persuasion A Primer For Ambitious People[ THREAD ]Let's go Law 1: Talk Past The SaleSeller: “So, are you getting the light or dark interior? Both

How Visuals Sell[ THREAD ]Let's go Visuals are powerful for three reasons:1. We tend to assume they are true 2. They override our brain's logical defenses3. They ignite the

How To Sell—Without Annoying PeopleTry This 7-Step Checklist [ THREAD ]Let's go 1: Build Tension—Show The Promised Land1. Pick ONE theme2. Don't discuss more than one—be disciplinedDo your research. Sell

How To Persuade AnyoneA Primer for Ambitious People[ THREAD ]Let's go Persuasion is the most subtle form of power. You either understand this power and can use it to benefit

How Apples Persuades The Secret To Selling $1,000 Phones[ THREAD ]Let's go Every Apple product line is a gargantuan business. Even small changes in the potency of their persuasion equates