The 8 Laws of Persuasion

A Primer For Ambitious People

[ THREAD ]

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Law 1: Talk Past The Sale

Seller: “So, are you getting the light or dark interior? Both look great with the graphite exterior."

Thinking past the sale causes people to think beyond a decision to what comes after.

Help people visualize the outcome—and it& #39;ll happen.

Law 2: Ask For Favors

Check out the Ben Franklin effect: https://en.wikipedia.org/wiki/Ben_Franklin_effect

I">https://en.wikipedia.org/wiki/Ben_... won& #39;t spoil this. But the reason it works is cognitive dissonance.

Be judicious.

Law 3: Use Contrast

Which of these is more compelling?

1—
"You should aim to read 10 books every year."

2—
"Most people only read 1 book a year. If you read 10 books, you’ll be in the top 1%."

Number 2 is. And it’s not even close.

Contrast focuses our attention.

Law 4: Make It Visual

Perhaps no one uses visual persuasion better than world governments. Well, governments and brands.

Check out an entirely new thread on this topic here: https://twitter.com/LifeHornsWay/status/1308168211418972165">https://twitter.com/LifeHorns...

Do you ever wonder how you can exert more influence?

Get the 8-step system now https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">

Law 5: Be Charming

Most people think charm is an innate trait.

It& #39;s not. It& #39;s 100% within your control.

—Use names
—Emit positive energy
—Find common ground
—Ask questions and listen
—Give authentic compliments

@robertgriker will teach you how.

Law 6: Anchor To A Favorable Frame

Anchoring means you create a reference point ("anchor") to affects decisions.

It& #39;s why you should make strong initial offers in negotiations. The first number anchors the conversation.

The influence is mind-bending: https://www.behavioraleconomics.com/resources/mini-encyclopedia-of-be/anchoring-heuristic/">https://www.behavioraleconomics.com/resources...

Law 7: Give & Take

When you do something nice for someone, they feel compelled to repay you with another favor.

This is why grocery stores give out free samples. Triggering the reciprocity reflex increases sales 600%-2,000%.

Law 8: Use & Repeat Simple Words.

Effective persuasion requires repetition.

Every great politician knows this.
Every great marketer knows this.
Every great brand knows this.

Now you know this.

Conclusion:

Here are the 8 Laws...

https://abs.twimg.com/emoji/v2/... draggable="false" alt="1⃣" title="Tastenkappe Ziffer 1" aria-label="Emoji: Tastenkappe Ziffer 1">Think past the sale
https://abs.twimg.com/emoji/v2/... draggable="false" alt="2⃣" title="Tastenkappe Ziffer 2" aria-label="Emoji: Tastenkappe Ziffer 2">Ask for favors
https://abs.twimg.com/emoji/v2/... draggable="false" alt="3⃣" title="Tastenkappe Ziffer 3" aria-label="Emoji: Tastenkappe Ziffer 3">Use contrast
https://abs.twimg.com/emoji/v2/... draggable="false" alt="4⃣" title="Tastenkappe Ziffer 4" aria-label="Emoji: Tastenkappe Ziffer 4">Make it visual
https://abs.twimg.com/emoji/v2/... draggable="false" alt="5⃣" title="Tastenkappe Ziffer 5" aria-label="Emoji: Tastenkappe Ziffer 5">Be charming
https://abs.twimg.com/emoji/v2/... draggable="false" alt="6⃣" title="Tastenkappe Ziffer 6" aria-label="Emoji: Tastenkappe Ziffer 6">Anchor
https://abs.twimg.com/emoji/v2/... draggable="false" alt="7⃣" title="Tastenkappe Ziffer 7" aria-label="Emoji: Tastenkappe Ziffer 7">Give and take
https://abs.twimg.com/emoji/v2/... draggable="false" alt="8⃣" title="Tastenkappe Ziffer 8" aria-label="Emoji: Tastenkappe Ziffer 8">Use & repeat simple words

Learn how to 10x your persuasion game here https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten"> https://gumroad.com/l/xUhyJ ">https://gumroad.com/l/xUhyJ&q...

That’s all friends!

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