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The 8 Laws of Persuasion
A Primer For Ambitious People
[ THREAD ]
Let's go
![The 8 Laws of Persuasion A Primer For Ambitious People[ THREAD ]Let's go](https://pbs.twimg.com/media/EijTkwXXgAMRUpY.png "The 8 Laws of Persuasion A Primer For Ambitious People[ THREAD ]Let's go")
A Primer For Ambitious People
[ THREAD ]
Let's go
Law 1: Talk Past The Sale
Seller: âSo, are you getting the light or dark interior? Both look great with the graphite exterior."
Thinking past the sale causes people to think beyond a decision to what comes after.
Help people visualize the outcomeâand it'll happen.
Seller: âSo, are you getting the light or dark interior? Both look great with the graphite exterior."
Thinking past the sale causes people to think beyond a decision to what comes after.
Help people visualize the outcomeâand it'll happen.
Law 2: Ask For Favors
Check out the Ben Franklin effect: https://en.wikipedia.org/wiki/Ben_Franklin_effect
I won't spoil this. But the reason it works is cognitive dissonance.
Be judicious.
Check out the Ben Franklin effect: https://en.wikipedia.org/wiki/Ben_Franklin_effect
I won't spoil this. But the reason it works is cognitive dissonance.
Be judicious.
Law 3: Use Contrast
Which of these is more compelling?
1â
"You should aim to read 10 books every year."
2â
"Most people only read 1 book a year. If you read 10 books, youâll be in the top 1%."
Number 2 is. And itâs not even close.
Contrast focuses our attention.
Which of these is more compelling?
1â
"You should aim to read 10 books every year."
2â
"Most people only read 1 book a year. If you read 10 books, youâll be in the top 1%."
Number 2 is. And itâs not even close.
Contrast focuses our attention.
Law 4: Make It Visual
Perhaps no one uses visual persuasion better than world governments. Well, governments and brands.
Check out an entirely new thread on this topic here: https://twitter.com/LifeHornsWay/status/1308168211418972165
Perhaps no one uses visual persuasion better than world governments. Well, governments and brands.
Check out an entirely new thread on this topic here: https://twitter.com/LifeHornsWay/status/1308168211418972165
Do you ever wonder how you can exert more influence?
Get the 8-step system now
Get the 8-step system now
Law 5: Be Charming
Most people think charm is an innate trait.
It's not. It's 100% within your control.
âUse names
âEmit positive energy
âFind common ground
âAsk questions and listen
âGive authentic compliments
@robertgriker will teach you how.
Most people think charm is an innate trait.
It's not. It's 100% within your control.
âUse names
âEmit positive energy
âFind common ground
âAsk questions and listen
âGive authentic compliments
@robertgriker will teach you how.
Law 6: Anchor To A Favorable Frame
Anchoring means you create a reference point ("anchor") to affects decisions.
It's why you should make strong initial offers in negotiations. The first number anchors the conversation.
The influence is mind-bending: https://www.behavioraleconomics.com/resources/mini-encyclopedia-of-be/anchoring-heuristic/
Anchoring means you create a reference point ("anchor") to affects decisions.
It's why you should make strong initial offers in negotiations. The first number anchors the conversation.
The influence is mind-bending: https://www.behavioraleconomics.com/resources/mini-encyclopedia-of-be/anchoring-heuristic/
Law 7: Give & Take
When you do something nice for someone, they feel compelled to repay you with another favor.
This is why grocery stores give out free samples. Triggering the reciprocity reflex increases sales 600%-2,000%.
When you do something nice for someone, they feel compelled to repay you with another favor.
This is why grocery stores give out free samples. Triggering the reciprocity reflex increases sales 600%-2,000%.
Law 8: Use & Repeat Simple Words.
Effective persuasion requires repetition.
Every great politician knows this.
Every great marketer knows this.
Every great brand knows this.
Now you know this.
Effective persuasion requires repetition.
Every great politician knows this.
Every great marketer knows this.
Every great brand knows this.
Now you know this.
Conclusion:
Here are the 8 Laws...
Think past the sale
Ask for favors
Use contrast
Make it visual
Be charming
Anchor
Give and take
Use & repeat simple words
Learn how to 10x your persuasion game here https://gumroad.com/l/xUhyJ
Here are the 8 Laws...
Think past the saleAsk for favorsUse contrastMake it visualBe charmingAnchorGive and takeUse & repeat simple wordsLearn how to 10x your persuasion game here
https://gumroad.com/l/xUhyJ
Thatâs all friends!
If you found this valuable, please RT the top tweet: https://twitter.com/lifehornsway/status/1308536583356919808?s=21
If you found this valuable, please RT the top tweet: https://twitter.com/lifehornsway/status/1308536583356919808?s=21
