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How To Sell—Without Annoying People
Try This 7-Step Checklist
[ THREAD ]
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Try This 7-Step Checklist
[ THREAD ]
Let& #39;s go
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1: Build Tension—Show The Promised Land
1. Pick ONE theme
2. Don& #39;t discuss more than one—be disciplined
Do your research. Sell people on the vision of a better life.
1. Pick ONE theme
2. Don& #39;t discuss more than one—be disciplined
Do your research. Sell people on the vision of a better life.
Apple does this well.
They& #39;re not showing you how miserable your life is currently. They& #39;re showing you how brilliant it can be in the future.
They& #39;re not showing you how miserable your life is currently. They& #39;re showing you how brilliant it can be in the future.
By laying out a better vision of the future, you& #39;ve created a gap between the promised land and today& #39;s status quo.
This leads to cognitive dissonance—a desire on the part of the audience to close that gap.
Which is why you then...
This leads to cognitive dissonance—a desire on the part of the audience to close that gap.
Which is why you then...
2: Resolve Tension—Show The Solution
1. Your solution is the antidote to cognitive dissonance
2. Solutions are not features
3. They SHOW how your target& #39;s life improves
1. Your solution is the antidote to cognitive dissonance
2. Solutions are not features
3. They SHOW how your target& #39;s life improves
3: Go Deeper (The Rollercoaster)
1. Begin toggling between vision and solution
2. Show the vision...show the solution...repeat
3. Use specifics to increase credibility
Consider possible objections. Make sure your solution description covers them.
And always, always...
1. Begin toggling between vision and solution
2. Show the vision...show the solution...repeat
3. Use specifics to increase credibility
Consider possible objections. Make sure your solution description covers them.
And always, always...
4: Eliminate Risk
Free shipping
30 day returns
Instant download
Lifetime warranties
Money back guarantee
Make it easy for people to part with their money.
To reassure them, you should...
Free shipping
30 day returns
Instant download
Lifetime warranties
Money back guarantee
Make it easy for people to part with their money.
To reassure them, you should...
5: Demonstrate Credibility
Credibility is always best established by other people.
—For smaller companies, provide testimonials.
—For larger companies, provide case studies.
The best testimonials go like this:
“I was skeptical at first, but here’s what I found…”
Finally...
Credibility is always best established by other people.
—For smaller companies, provide testimonials.
—For larger companies, provide case studies.
The best testimonials go like this:
“I was skeptical at first, but here’s what I found…”
Finally...
6: Deliver The Call To Action
Even the world& #39;s best brands use strong calls to action.
Look at how Tesla designed its entire site to drive toward ONE action: Placing an order.
Make an aggressive, direct offer. Use urgency and scarcity to convert.
Even the world& #39;s best brands use strong calls to action.
Look at how Tesla designed its entire site to drive toward ONE action: Placing an order.
Make an aggressive, direct offer. Use urgency and scarcity to convert.
Conclusion:
Every offer should include...
> Vision
> Solution
> Rollercoaster
> Elimination of Risk
> Testimonials
> Call to Action
Your style changes depending on what you’re selling...
...but the anatomy of a strong offer is timeless.
Every offer should include...
> Vision
> Solution
> Rollercoaster
> Elimination of Risk
> Testimonials
> Call to Action
Your style changes depending on what you’re selling...
...but the anatomy of a strong offer is timeless.
Learn the proven steps and strategies of persuasion.
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That& #39;s all friends!
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