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How Visuals Sell
[ THREAD ]
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[ THREAD ]
Let's go
Visuals are powerful for three reasons:
1. We tend to assume they are true
2. They override our brain's logical defenses
3. They ignite the emotional regions of the brain
Together, these make visuals the most effective form of persuasion.
1. We tend to assume they are true
2. They override our brain's logical defenses
3. They ignite the emotional regions of the brain
Together, these make visuals the most effective form of persuasion.
Lesson #1: Make It Big
There's no way around it. Size sells.
Why do you think religious and state institutions made things on an epic scale?
The most iconic buildings overwhelm you visually and project power on a visceral level.
There's no way around it. Size sells.
Why do you think religious and state institutions made things on an epic scale?
The most iconic buildings overwhelm you visually and project power on a visceral level.
On a practical note, this means that if you're using visuals, make them big. Bigger than you think is needed.
âBleed off the edges
âZoom in on subjects
âUse full page spreads
Also, you should...
âBleed off the edges
âZoom in on subjects
âUse full page spreads
Also, you should...
Lesson #2: Make It Beautiful
Part of me wishes this weren't true. But it is.
Appearance sellsâand in a big way.
Does anyone actually think you could persuade people to drop $10,000 for LUGGAGE without high-end visuals?
Part of me wishes this weren't true. But it is.
Appearance sellsâand in a big way.
Does anyone actually think you could persuade people to drop $10,000 for LUGGAGE without high-end visuals?
Lesson #3: Make It Social
When people are unsure of what to do, they look to other people for cues.
Trump rally photos are 100% visual persuasion. As are religious gatherings.
When people are unsure of what to do, they look to other people for cues.
Trump rally photos are 100% visual persuasion. As are religious gatherings.
Lesson #4: Make It Emotional
Most visual persuasion is intended to sidestep logical reasoning.
The only thing more powerful than a nicotine addiction?
Highly targeted visual persuasion by the world's best ad agencies.
Most visual persuasion is intended to sidestep logical reasoning.
The only thing more powerful than a nicotine addiction?
Highly targeted visual persuasion by the world's best ad agencies.
Lesson #5: Make It Colorful
Color vision helped our ancestors forage. Identify red fruits against a background of green foliage, and you win.
Most people think we've evolved enough that we're not influenced by colors.
We haven't...
Color vision helped our ancestors forage. Identify red fruits against a background of green foliage, and you win.
Most people think we've evolved enough that we're not influenced by colors.
We haven't...
Nobody uses color to sell better than Apple.
In fact, their marketing strategy uses almost all the levers of visual persuasion:
1âMake it big and beautiful (oversized product shots)
2âMake it colorful (gradients, bursts of nebulous color)
3âMake it emotional (smiling faces)
In fact, their marketing strategy uses almost all the levers of visual persuasion:
1âMake it big and beautiful (oversized product shots)
2âMake it colorful (gradients, bursts of nebulous color)
3âMake it emotional (smiling faces)
Conclusion:
If it's an option, visual persuasion is the fastest route to influence.
Here is the checklist for ambitious persuaders:
Make it big
Make it beautiful
Make it social
Make it emotional
Make it colorful
If it's an option, visual persuasion is the fastest route to influence.
Here is the checklist for ambitious persuaders:
Make it bigMake it beautifulMake it socialMake it emotionalMake it colorful
Do you ever wonder how you can exert more influence? Get people to buy into your vision of the world?
Get the 8-step system now https://gumroad.com/l/xUhyJ
Get the 8-step system now
https://gumroad.com/l/xUhyJ
That's all friends!
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