How Visuals Sell

[ THREAD ]

Let& #39;s go https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">

Visuals are powerful for three reasons:

1. We tend to assume they are true
2. They override our brain& #39;s logical defenses
3. They ignite the emotional regions of the brain

Together, these make visuals the most effective form of persuasion.

Lesson #1: Make It Big

There& #39;s no way around it. Size sells.

Why do you think religious and state institutions made things on an epic scale?

The most iconic buildings overwhelm you visually and project power on a visceral level.

On a practical note, this means that if you& #39;re using visuals, make them big. Bigger than you think is needed.

—Bleed off the edges
—Zoom in on subjects
—Use full page spreads

Also, you should...

Lesson #2: Make It Beautiful

Part of me wishes this weren& #39;t true. But it is.

Appearance sells—and in a big way.

Does anyone actually think you could persuade people to drop $10,000 for LUGGAGE without high-end visuals?

Lesson #3: Make It Social

When people are unsure of what to do, they look to other people for cues.

Trump rally photos are 100% visual persuasion. As are religious gatherings.

Lesson #4: Make It Emotional

Most visual persuasion is intended to sidestep logical reasoning.

The only thing more powerful than a nicotine addiction?

Highly targeted visual persuasion by the world& #39;s best ad agencies.

Lesson #5: Make It Colorful

Color vision helped our ancestors forage. Identify red fruits against a background of green foliage, and you win.

Most people think we& #39;ve evolved enough that we& #39;re not influenced by colors.

We haven& #39;t...

Nobody uses color to sell better than Apple.

In fact, their marketing strategy uses almost all the levers of visual persuasion:

1—Make it big and beautiful (oversized product shots)
2—Make it colorful (gradients, bursts of nebulous color)
3—Make it emotional (smiling faces)

Conclusion:

If it& #39;s an option, visual persuasion is the fastest route to influence.

Here is the checklist for ambitious persuaders:

https://abs.twimg.com/emoji/v2/... draggable="false" alt="1⃣" title="Tastenkappe Ziffer 1" aria-label="Emoji: Tastenkappe Ziffer 1">Make it big
https://abs.twimg.com/emoji/v2/... draggable="false" alt="2⃣" title="Tastenkappe Ziffer 2" aria-label="Emoji: Tastenkappe Ziffer 2">Make it beautiful
https://abs.twimg.com/emoji/v2/... draggable="false" alt="3⃣" title="Tastenkappe Ziffer 3" aria-label="Emoji: Tastenkappe Ziffer 3">Make it social
https://abs.twimg.com/emoji/v2/... draggable="false" alt="4⃣" title="Tastenkappe Ziffer 4" aria-label="Emoji: Tastenkappe Ziffer 4">Make it emotional
https://abs.twimg.com/emoji/v2/... draggable="false" alt="5⃣" title="Tastenkappe Ziffer 5" aria-label="Emoji: Tastenkappe Ziffer 5">Make it colorful

Do you ever wonder how you can exert more influence? Get people to buy into your vision of the world?

Get the 8-step system now https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten"> https://gumroad.com/l/xUhyJ ">https://gumroad.com/l/xUhyJ&q...

That& #39;s all friends!

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