#Idfa

Jonathan Larsen

NEW: Vilsack's choice for comms chief at USDA has a history of working for big agriculture.Small farmers, getting squeezed out of business, aren’t happy about it:"...a bomb goes off in

My @mobiledevmemo post for Monday is a deconstruction of FB's IDFA announcement and advertiser FAQ from last week. One interesting tidbit from the FAQ: FB is killing user list uploads

1/ With rumors flying that Apple is delaying the iOS 14 privacy changes, I thought I’d share some nuance on why that would be a good thing. 2/ Apps being

1/ Couple thoughts on @apple's new #idfa prompt. (Image credit @SimonJHarris) THREAD 2/ The verb they use is "track" (note how "personalize" is more buried). @apple has been consistent

If I was an equity analyst participating in earnings calls with ad platforms and advertisers, these are the pointed questions Id be asking management about ad measurement after IDFA deprecation:

Two mini-scoops in this Saturday @FT Big Read:@Tencent has its own “an internal adaptation” to #CAID, the IDFA-workaround out of China, called QAID. @glumobile got acquired b/c of IDFA/ATT implications.A

Mostly Borrowed Ideas

1/ $FB 1Q'21 UpdateI have been told “nobody uses Facebook”. Last quarter, 1.88 Bn “nobody” used Facebook daily.Lots of interesting data points and snippets on this call. Here are my

Apple as the big bad bully has been the theme recently for News publishers, App developers etc, but one industry that is also going to go through this, but little

Here is my first newsletter for @The_Corres. You can subscribe below, even if you are not a member. (Do remember that The Correspondent has a pay-what-you-can method so that everyone

Privacy Matters 💙

'Where America Didn’t Stay Home' https://www.nytimes.com/interactive/2020/04/02/us/coronavirus-social-distancing.html "The location data, from Cuebiq, a data intelligence firm, measures the range that people travel each day."

When schools switched to distance learning amid the lockdown, it represented a chance to rethink education and ed-tech, from lessons to schedules to evaluation. For the most part, we have

1/ Unity: A twitter thread of my fundamental investment thesis in $U."Democratize game (app) development by making it more accessible to developers"When 94/100 of top game dev companies by rev