Myles Younger
Myles_Younger
1/ It’s prediction time on contextual advertising. The burning question: “What happens to publisher ad inventory when 3rd party data gets taken away?”https://twitter.com/garjoh_canuck/status/1166733407776399360?s=20 2/ Everyone is app
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1/ @eric_seufert this challenge/dynamic is not a new one and actually predates digital! I recently read (skimmed, really) "The Hidden Persuaders," a book about psychographic marketing published in 1957. https://twitter.com/eric_se
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1/ [POLL AT END!] This makes me wonder what the stop-gap will be or where the goalposts will be moved to. @pbannist knows more about this than me, and he
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1/ Couple thoughts on @apple's new #idfa prompt. (Image credit @SimonJHarris) THREAD 2/ The verb they use is "track" (note how "personalize" is more buried). @apple has been consistent
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1/ Was not enough said about this news from @ChromiumDev last wk? As a former maker of JS- & asset-heavy HTML ads, I have opinions on limiting the amount of
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1/ I wrote a thing for @AdMonsters yesterday. It occurred to me that #adtech mostly came about during a booming economy. This has likely led to features, pricing, and client
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1/ @jonathanmendez's wonderful post omitted the potential role of @GCPcloud and BigQuery in particular.https://twitter.com/jonathanmendez/status/1195383697781989376 2/ Google Tag Manager works well for owned site-side interactions and site analyt
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