Eric Seufert, Discover and Read the Best of Twitter Threads by @eric_seufert

Eric Seufert

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I see mobile advertisers building bespoke, fragile systems to manage conversion values—in ways that work against how ad platforms optimize traffic—rather than investing time into product personalization features that provide

Apple's App Tracking Transparency privacy policy is a form of regulatory capture: instead of buying off regulators through bribes, it is exempting itself from scrutiny by paying lip service to

A conversation I've had recently with multiple early-stage companies: once you've proven product-market fit, assuming retention supports it as a viable vector of growth*, you should commence paid marketing so

Texas was once the world’s foremost hub of games development. It’s a tragedy that Texas squandered the opportunity to foster a robust games development ecosystem, which could be contributing billions

User Acquisition is mostly a dead-end career path. UA is a great role from which to start a career because it touches both analytics and product, but the ceiling for

My @mobiledevmemo post for Monday is a deconstruction of FB's IDFA announcement and advertiser FAQ from last week. One interesting tidbit from the FAQ: FB is killing user list uploads

Contrarian take: Apple is actually very consistent with its application of App Store guidelines related to payments, it just hasn't done a good job of making those guidelines publicly known

If I was an equity analyst participating in earnings calls with ad platforms and advertisers, these are the pointed questions Id be asking management about ad measurement after IDFA deprecation: