#POSITIONING

I read an article today that was trying to equate narrative development and positioning. I don't see these as competing things - I think one is an input to the

If you want to miss it all, ignore digital platforms more so, social media. The success of your social media presence as an entrepreneur and thought leader depends on your

Question I get a lot - should I position around what the product does today or what we plan to do in the future? I have opinions about that 1/

I've been thinking a lot about positioning and how it relates to storytelling and messaging. Folks often confuse the two but they are NOT the same. Starting with storytelling without

There are 2 main reasons you want to get your positioning solid. 1) It helps your sales and marketing teams understand where to focus and 2) It gives customers an

My first job out of engineering school, I worked at a startup. We repositioned a product from a lightweight personal database to an embeddable database for mobile devices. Our growth

Why always mctominay's poor positioning affects the right wing and shackles pogba?Yes pogba was poor against palace, but he was also poor back in july when again mctominay(39) was beside

thread on why hyunjin is blonde yes i know that’s most probably kim lip but let me DREAM OKAY so, say the positioning is based on units. 1/3 on the

The Voice of Marketing

Brand Positioning.How does your brand compare to others? & How does your brand stay top of mind?A Short Thread Brand positioning is a strategic tool that marketers use to

I have worked with several SaaS startups and been through multiple product launches and rebrands in the past couple years.. But there's one thing that has always bothered me: (thread)

Brand isn't a channel.It's your company ethos, positioning, messaging, and idea of a unique way to approach things. Once you figure that out, your brand is distributed through marketing channels

mixesintheattic

POSITIONING 101Brand values, DNA, essence, personality… They are different words to describe the same concept: positioning.It sounds easy, but a good positioning statement is surprisingly hard to create.Here’s how you

TheOtherSideOfTheCoin

DECLAN RICE - INITIALLY HE WAS ACTUALLY A CBOnly 2 seasons ago (17/18) Rice played an entire season as a CB. Matter of fact he was a CB who transitioned

mixesintheattic

This is a masterclass in positioning. @Hublot CEO Jean-Claude Biver explains how he freed a struggling luxury watch brand from their product and developed a one-word positioning statement that has

please laugh I apologise for the well positioning I noticed it but didn’t think it would get this much attention. I’m truly sorry

I am convinced that BJP is the ONLY PARTY that knows who their voters are and what they want to hear from them. They have turned the party into a