Ian Barnard, Discover and Read the Best of Twitter Threads by @mixesintheattic

Ian Barnard

mixesintheattic

POSITIONING 101Brand values, DNA, essence, personality… They are different words to describe the same concept: positioning.It sounds easy, but a good positioning statement is surprisingly hard to create.Here’s how you

This is a masterclass in positioning. @Hublot CEO Jean-Claude Biver explains how he freed a struggling luxury watch brand from their product and developed a one-word positioning statement that has

Despite marijuana being legal in Canada for 2 years, Canadian cannabis brands are having a tough time getting consumers to notice them.This is a case study of bad marketing strategy

MARKET SEGMENTATION 101Segmentation is often misunderstood or misused, which is a shame because it’s a vital ingredient in any good marketing strategy.I’m going to show you how to properly segment

Organic social media is a complete waste of time for 98% of brands.No matter how good your content is, it will never be able to reach enough people to have

Google has a new report on online shopping behaviour.It’s a meaty and fascinating report with some surprising findings.Here are the key points and takeaways.https://www.thinkwithgoogle.com/consumer-insights/navigating-purchase-behavior-an