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April Dunford
aprildunford
Last week I had a handful of discussions on Segmentation vs Personas. These two get really muddled, particularly in startups. In my opinion startup folk spend way too much time
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There are 2 main reasons you want to get your positioning solid. 1) It helps your sales and marketing teams understand where to focus and 2) It gives customers an
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Question I get a lot - should I position around what the product does today or what we plan to do in the future? I have opinions about that 1/
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Working with a company this week where we spent some time talking about competitors that lie - or at least make claims that aren't entirely true. I have an opinion
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Unpopular opinion: Product Market Fit isn't a thing. I'm not even sure it's a useful concept for startups. First, nobody can define "market" in this equation - what are the
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I read an article today that was trying to equate narrative development and positioning. I don't see these as competing things - I think one is an input to the
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I think startups focus too much on pitching features of their product where they could be selling their point of view on the market. Your point of view describes why
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My first job out of engineering school, I worked at a startup. We repositioned a product from a lightweight personal database to an embeddable database for mobile devices. Our growth
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I've been thinking a lot about positioning and how it relates to storytelling and messaging. Folks often confuse the two but they are NOT the same. Starting with storytelling without
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Product market fit is not a thing.https://twitter.com/shl/status/1198826833719857152 I probably shouldn't have risked re-starting this conversationhttps://twitter.com/aprildunford/status/1100528647725871106?s=20
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