April Dunford, Discover and Read the Best of Twitter Threads by @aprildunford

Last week I had a handful of discussions on Segmentation vs Personas. These two get really muddled, particularly in startups. In my opinion startup folk spend way too much time

There are 2 main reasons you want to get your positioning solid. 1) It helps your sales and marketing teams understand where to focus and 2) It gives customers an

Question I get a lot - should I position around what the product does today or what we plan to do in the future? I have opinions about that 1/

Working with a company this week where we spent some time talking about competitors that lie - or at least make claims that aren't entirely true. I have an opinion

Unpopular opinion: Product Market Fit isn't a thing. I'm not even sure it's a useful concept for startups. First, nobody can define "market" in this equation - what are the

I read an article today that was trying to equate narrative development and positioning. I don't see these as competing things - I think one is an input to the

I think startups focus too much on pitching features of their product where they could be selling their point of view on the market. Your point of view describes why

My first job out of engineering school, I worked at a startup. We repositioned a product from a lightweight personal database to an embeddable database for mobile devices. Our growth

I've been thinking a lot about positioning and how it relates to storytelling and messaging. Folks often confuse the two but they are NOT the same. Starting with storytelling without

Product market fit is not a thing.https://twitter.com/shl/status/1198826833719857152 I probably shouldn't have risked re-starting this conversationhttps://twitter.com/aprildunford/status/1100528647725871106?s=20