Brand isn& #39;t a channel.

It& #39;s your company ethos, positioning, messaging, and idea of a unique way to approach things. Once you figure that out, your brand is distributed through marketing channels to get people to buy in.

1/Thread

Companies often say "we want to invest more in brand!"

What you& #39;re really saying is you need to invest more in figuring out how to differentiate yourself from your competitors and find your uniqueness. Once you& #39;ve done that, the brand will come through in everything you do.

2/

"Brand content" isn& #39;t a thing.

Content can help build your brand if you take a stance, have opinions about unique ways of doing things, you& #39;re clear on your advantages and where others fall short, etc.

ie. You& #39;re clear on your positioning

3/

If you don& #39;t have a strong brand, it& #39;s likely not because of the marketing tactics, it& #39;s because you haven& #39;t figured out the marketing fundamentals.

/end thread