Amanda Goetz, Discover and Read the Best of Twitter Threads by @AmandaMGoetz

Amanda Goetz

AmandaMGoetz

Things I know at 35,I wish I had known at 25. / Caring what other people think takes up WAY more mental space for you than them. We over-index on

Marketing 101: building a personal brand - what does personal brand mean- why should you care- how to distinguish it against the company you work for - how to do

Founder hot topic: Stealth vs. build in public Which is better for early stage? Let’s dissect the pros & cons //thread Raising capital For pre-seed companies an investor is

Marketing 101: What does Product / Market fit mean in the early days of a startup?a thread // I view Product / Market fit as the venn diagram ofa

Marketing 101: Influencer marketing on a limited budget Thread // What is influencer marketing? In the PESO lens of marketing (Paid, Earned, Shared, Owned) Influencers are a hybrid of

Companies that view personal brands as liabilities and not assets are missing a huge opportunity. It’s 2020. You no longer “own” your employees. Tips for employers Support your employees

Marketing 101: Content strategy in the early days- where to focus- how to measure - resourcing, etcA thread // Where does this fall in your brand strategy vs. marketing plan?Brand

Marketing 101: a startup guide to building your first marketing calendar Thread // Note: a common mistake is trying to “fill” a 12 month calendar A marketing calendar should

Since most of the people saying "virtual learning is the future" don't have kids, I've decided to break down what a normal day is like as a working mom with

PR 101: earned media for early stage companies When to start How to start How to measureAnd more Thread // PR can be seen as a vanity channel but,

How to build a marketing plan from 0-1: beginner’s guide // thread Reminder: a marketing plan is NOT a brand strategy. Brand strategy is WHY you will win. Marketing

Early stage marketing goals / channels / team structure A thread //#marketingmonday In the beginning your marketing funnel is simply 3 things Awareness (do people know you)Acquisition (do they starr)Conversion