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Founder hot topic:
Stealth vs. build in public
Which is better for early stage?
Let’s dissect the pros & cons
//thread
Stealth vs. build in public
Which is better for early stage?
Let’s dissect the pros & cons
//thread
Raising capital
For pre-seed companies an investor is betting on a combination of you + idea + timing.
Generating buzz can help open doors or create FOMO.
For pre-seed companies an investor is betting on a combination of you + idea + timing.
Generating buzz can help open doors or create FOMO.
Competitive advantage
Building in public shows your playbook. If there are low barriers to entry I would argue stealth is the way to go until you have a product that a group of people love and your focus changes to acquisition.
Building in public shows your playbook. If there are low barriers to entry I would argue stealth is the way to go until you have a product that a group of people love and your focus changes to acquisition.
PR
Most PR buzz (especially trade press like TC) does not lead to thousands of downloads.
I’m a fan of founder story PR vs. company press in the early days. If you drive a bunch of people to a splash page and don’t contact them for 8 months... you won’t convert them.
Most PR buzz (especially trade press like TC) does not lead to thousands of downloads.
I’m a fan of founder story PR vs. company press in the early days. If you drive a bunch of people to a splash page and don’t contact them for 8 months... you won’t convert them.
Social media
Building in public generates SM hype. No question.
I continue to watch companies build loyalists through their SM accounts and the followers feel in at the ground floor.
Building in public generates SM hype. No question.
I continue to watch companies build loyalists through their SM accounts and the followers feel in at the ground floor.
Social media pt 2
Impression bias is the desensitization after exposure to something over time.
If you don’t have new info or proof points for your audience, they may be “over it” after a while if it’s constant hype over progress.
Impression bias is the desensitization after exposure to something over time.
If you don’t have new info or proof points for your audience, they may be “over it” after a while if it’s constant hype over progress.
User Feedback
Building in public may allow you faster access to feedback. I’m a big believer in ship fast vs. trying to launch a “perfect” product.
If you’ve built a community of early supporters, you’ll likely build shorter feedback loops.
Building in public may allow you faster access to feedback. I’m a big believer in ship fast vs. trying to launch a “perfect” product.
If you’ve built a community of early supporters, you’ll likely build shorter feedback loops.
Recruiting
By sharing that I’m launching a new company on Twitter I was able to recruit AMAZING talent quickly.
This is definitely made easier when you’ve built a community of supporters.
By sharing that I’m launching a new company on Twitter I was able to recruit AMAZING talent quickly.
This is definitely made easier when you’ve built a community of supporters.
TL;DR timing & purpose is everything
I believe there is a right time to start the hype.
If your goal is to see your company in a headline then check your OKRs and personal needs. Get real with yourself on the true drivers and adjust accordingly.
I believe there is a right time to start the hype.
If your goal is to see your company in a headline then check your OKRs and personal needs. Get real with yourself on the true drivers and adjust accordingly.
What do you think? I’d love to hear!
