Companies that view personal brands as liabilities and not assets are missing a huge opportunity.

It’s 2020. You no longer “own” your employees.

Tips for employers

Support your employees on SM from your brand accounts.

Help them gain visibility when they talk about the brand or anything related to your industry!

Share posts w/i company comms to show you see their content and encourage it!

Create lunch & learns about growing your personal brand.

Better yet, let those internally with large followings lead them!

Lastly, ask them what speaking engagements / interviews / topics they could speak on and give them the green light to seek these out.

Bonus points if you support them with a dose of media training!

Personal brands can amplify brand impressions.

Their success + your support = YOUR success