Savannah Sanchez
social_savannah
Trying to scale your Facebook ads to spend $10K a day? Don't use audience targeting. The algorithm knows based off of your pixel data who is best to serve your
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My typical Facebook ad budget split:70% Prospecting (Cold Audience)30% Remarketing (Warm/Hot Audiences)Always exclude your remarketing from prospecting ad setsKnow your time lag to purchase to determine remarketing window Leverage broad
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There’s many advantages of working with a freelancer vs an agency for paid social. After working for two years in management at an agency, it became so clear that the
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