There’s many advantages of working with a freelancer vs an agency for paid social. After working for two years in management at an agency, it became so clear that the agency model is broken.

Now that I’ve been freelance for a few months now, here’s my observations:

Often for paid social services at an agency, you’ll end up paying 10K+ a month and a minimum 6 month commitment. Yet the only person you interact with at the agency is your media buyer, whose getting paid 50k a year to manage 10 ad accounts at a time. Performance will suffer.

You run the chance of getting handed off to a jr. media buyer who has never ran accounts at scale, and the only contact with them may be a quick weekly call. I’ve heard same stories many times about agencies being slow to react, not learning from data, and no creative testing.

When you work with a freelancer, you’ll likely save a ton on your monthly retainer since it’s not going to agency overhead. As a freelancer, Im extraordinarily motivated to keep and scale my clients. Each client is a large chunk of my total income, so incentives are aligned.

Another benefit of working with a freelancer is that an expert is on your account, not a jr. media buyer. After working on 50+ ad accounts and over $10M in spend over the last few years, you learn a few things! The same goes for ad creatives. Work directly with an ad designer

To sum it up, you’ll most likely get a better rate, better communication, and ultimately better performance if you work with an expert directly instead of going through an agency. If you’re ready to ditch your agency and work with me and my ad designer directly, get in touch .