Phil Jacobson
phil_jacobson
I keep hearing that influencer marketing is new. It's not. Here are 5 iconic examples from my favorite decade—the 90's. A quick thread. 1991: Paula Abdul + LA
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1/ Way too many brands fail at working with influencers.Why? They don’t understand the difference between creators and influencers. Knowing the difference is everything.A thread.  2/ Creators: Treat their work
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1/ Whitelisting is the best-kept secret in paid social marketing. Thread 2/ Our CEO spoke to a room of hundreds of marketers today @influencethisCA. He asked, "Who is whitelisting creators?"
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