1/ Whitelisting is the best-kept secret in paid social marketing. Thread

2/ Our CEO spoke to a room of hundreds of marketers today @influencethisCA. He asked, "Who is whitelisting creators?" Four people raised their hand.

3/ Whitelisting is when you buy paid social through creators handles. It’s the most effective form of paid social. Consumers see a message from a creator, who they trust—not a brand. This is a fundamental shift in consumers’ perception of paid social ads.

4/ Combining the targeting of Facebook with the perception of creators performs 3x better than typical branded ads. We've proven this time and time again. This is important because channels dry up. Many DTC brands are hitting a wall with typical branded paid social acquisition.

5/ Here’s the catch: it’s difficult to do. It’s a 20+ step process. And you have to repeat this process for each and every creator you want to work with. It’s too complicated and time-consuming to do this effectively at scale.

6/ For every marketer out there, we want to change that. This week, @hashtagpaid publicly launched the ability to run ads through creators at scale. I’m humbled by the dedication of our team who worked around-the-clock to build this game-changing product for our industry.

7/ This is an important milestone and it's already in the hands of many of our users. Marketers can now whitelist creator handles in just a few clicks right on @hashtagpaid’s platform.

8/ If you're a marketer working with creators—and you're not whitelisting—let’s change that. You might also see 3x results.