Read on Twitter
1/ Whitelisting is the best-kept secret in paid social marketing. Thread
https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Down pointing backhand index" aria-label="Emoji: Down pointing backhand index">
2/ Our CEO spoke to a room of hundreds of marketers today @influencethisCA. He asked, "Who is whitelisting creators?" Four people raised their hand.
3/ Whitelisting is when you buy paid social through creators handles. It’s the most effective form of paid social. Consumers see a message from a creator, who they trust—not a brand. This is a fundamental shift in consumers’ perception of paid social ads.
4/ Combining the targeting of Facebook with the perception of creators performs 3x better than typical branded ads. We& #39;ve proven this time and time again. This is important because channels dry up. Many DTC brands are hitting a wall with typical branded paid social acquisition.
5/ Here’s the catch: it’s difficult to do. It’s a 20+ step process. And you have to repeat this process for each and every creator you want to work with. It’s too complicated and time-consuming to do this effectively at scale.
6/ For every marketer out there, we want to change that. This week, @hashtagpaid publicly launched the ability to run ads through creators at scale. I’m humbled by the dedication of our team who worked around-the-clock to build this game-changing product for our industry.
7/ This is an important milestone and it& #39;s already in the hands of many of our users. Marketers can now whitelist creator handles in just a few clicks right on @hashtagpaid’s platform.
