Justin Jackson
mijustin
Whether it was by luck or skill, every successful small-business owner I know has found the same thing:a product category where there was a lot of demand. What does demand
Read more
Increasingly, I'm skeptical of this copywriting advice: "Focus on benefits over features."In practice, it makes the copy longer, more abstract, and harder to parse for potential customers.When folks land on
Read more
A few times a year, someone will send me a message like this:"Stick to talking about bootstrapping and business. Don't talk about [philosophy, mental health, economics, politics, ecology]."A thread
Read more
If everything used “value based pricing” a bottle of water would be $100. (What’s more valuable than a substance essential for life?) I’m all for people earning more.(And yes, some
Read more