A few times a year, someone will send me a message like this:

"Stick to talking about bootstrapping and business. Don't talk about [philosophy, mental health, economics, politics, ecology]."

A thread

First, my audience isn't one-dimensional.

We all live in a social, economic, and political context. We have feelings, families, histories.

"Business" exists within these contexts. If my ideas about business are divorced from their human context, how helpful are they really?

Business is profoundly affected by the outside world.

Politics, natural disasters (and our response to them), economies, societal beliefs: all of these things affect markets.

So if you're a "business person," you should care about things not related purely to business.

I started a business so that I could be more meaningfully involved with my community, family, and environment.

Business is a means to an end. It's a tool humans invented so we could have better lives.

Why not talk about what that "better life" could look like?

If you think the purpose of life is to "Start business. Make most money. Die." please unsubscribe.

That's not what I'm here for.

I want to engage with an audience that wants more out of life.

We need leaders, bloggers, podcasters, founders, and creators who bring their whole selves to their craft and their community.

We are not one-dimensional figures.

(BTW - here's the post that incited the "stay in your lane" email I received today) https://justinjackson.ca/cure 

Please note, “bringing our whole selves” to the conversation doesn’t give us license to be:

- rude
- careless
- offensive
- obnoxious
- inconsiderate
- discriminatory

It’s the opposite! We have to be more considerate, more kind, more thoughtful.