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Apple& #39;s App Tracking Transparency privacy policy is a form of regulatory capture: instead of buying off regulators through bribes, it is exempting itself from scrutiny by paying lip service to privacy while establishing an unfair operating standard (1/X) https://www.wsj.com/articles/apples-privacy-changes-are-poised-to-boost-its-ad-products-11619485863?mod=hp_lead_pos3">https://www.wsj.com/articles/...
2/ It will take regulators years to discover what Apple has accomplished with ATT: wresting advertising market share away from Facebook while using proprietary--because it owns the App Store!-- install/revenue data to target ads for its ad network https://twitter.com/eric_seufert/status/1381272816142725131">https://twitter.com/eric_seuf...
3/ Apple provides consumers with the "choice" of allowing "tracking" or not, but Apple defines tracking in a very specific way that doesnt actually reduce the usage of users& #39; data emissions for targeting ads on its own network https://mobiledevmemo.com/att-does-not-represent-real-consumer-choice/">https://mobiledevmemo.com/att-does-...
4/ The point I make in this podcast: Apple& #39;s ATT policy represents a midpoint on the privacy spectrum if one extreme end is the previous paradigm in which 1st & 3rd party data is comingled endlessly for ads targeting https://mobiledevmemo.com/ios-14-att-and-the-future-of-digital-advertising/">https://mobiledevmemo.com/ios-14-at...
5/ But this is a nuanced take and it requires extensive knowledge of how digital advertising is targeted and served to grasp. So in the meantime, while regulators catch up? Apple benefits from the privilege that ATT bestows upon its ads ambitions
6/ Apple doesnt use SKAdNetwork for its own ad network, and the privacy setting that governs its own ad network& #39;s "personalization" efforts is hidden deep within a menu tree. More background on this dual operating standard: https://mobiledevmemo.com/apple-privileges-its-own-ad-network-whats-its-privacy-end-game/">https://mobiledevmemo.com/apple-pri...
7/ Some have called this a "better" standard because remember, Apple doesnt "track," because Apple defines "tracking" in a very specific way that I believe would be unintuitive to most consumers. And it excludes its own ad network& #39;s targeting mechanisms from the ATT opt-in
8/ But Apple also doesnt help to frame the benefit to the consumer of "tracking," even as it defines that term. Would users overwhelmingly choose to decline ads personalization? https://mobiledevmemo.com/allow-this-app-to-personalize-advertising-for-you/">https://mobiledevmemo.com/allow-thi...
