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Take rates of 40 marketplaces, platforms, and more. Takeaways and surprises in thread 
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Takeaway #1: There is a relatively clear distinction between “platform” businesses taking 5-15% (which make it easier for you to run your business, e.g. @Patreon @SubstackInc), and Marketplaces taking 10-50% (which bring you new business as well, e.g. @DoorDash @BookCameo)
Takeaway #2: Differences in take rates are primarily driven by three factors: (1) whether you can drive new demand, (2) how much convenience you provide the seller, and (3) the level of competition in the market.
Take rate = Convenience + Demand - Competition
Take rate = Convenience + Demand - Competition
3/ For example:
Gumroad (8.50%): High convenience + Little demand gen - Medium competition
Substack (~13%): Very high convenience + Little demand gen - Medium competition
Twitch (50%): Very high convenience + Very high demand gen - Very low competition
Gumroad (8.50%): High convenience + Little demand gen - Medium competition
Substack (~13%): Very high convenience + Little demand gen - Medium competition
Twitch (50%): Very high convenience + Very high demand gen - Very low competition
4/ Surprises:
1. @OnlyFans (a platform that doesn’t bring any demand) is able to charge 20% (a rate normally reserved for marketplaces). This is because they solve a major pain point for their creators (e.g. accepting payment for sex work) and there isn’t much competition.
1. @OnlyFans (a platform that doesn’t bring any demand) is able to charge 20% (a rate normally reserved for marketplaces). This is because they solve a major pain point for their creators (e.g. accepting payment for sex work) and there isn’t much competition.
2. @Etsy& #39;s fees are at the low end of the spectrum for a marketplace (i.e. even lower than Substack, which doesn’t drive demand). This is probably because of heavy competition with Amazon.
3. @toptal is able to charge close to 40% as a labor marketplace. This is likely due to how much time and effort the platform saves both supply and demand.
4. @Twitch takes 50%. This likely speaks to the quality of the product and the significant network effects.
5. @Shutterstock and @GettyImages take up to 85%. This is likely due to how little work there is to get paid once you’ve uploaded your photos.
5. @Shutterstock and @GettyImages take up to 85%. This is likely due to how little work there is to get paid once you’ve uploaded your photos.
If you& #39;re looking for more, check out the full post which also includes:
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> How to choose your take rate
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> How to increase your take rate
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> How to lower your take rate (and why) https://www.lennysnewsletter.com/p/take-rates ">https://www.lennysnewsletter.com/p/take-ra...
