The human evolution of taste discrimination, brain reward signaling, and body fat regulation can't withstand the assaults of ultra-processed food.

Big Food knows this and that's why their food tastes the way it does.

In the modern age, most people don't know what real food tastes like, and even if they do, their tastes are so distorted by processed factory food that they don't like it.

Big Food employs scientists and engineers whose purpose is to make foods that bypass evolutionary constraints, i.e. supernormal stimuli, and be so tasty and addictive that you'll keep coming back to buy more.

The only way for you to win this game is not to play.