A familiar move for Bloomberg, who made big last minute plays in red CDs in 2018 https://www.nytimes.com/2020/10/27/us/politics/bloomberg-ads-texas-ohio.html

With more than 80% of 2016 voters already in, you might think it's too late for this. I don't really think so. Trump's strength in our poll is among Latino voters who haven't yet voted, probably aren't too engaged, and probably have conflicting views that ads can exploit

There are also a handful of undecided and minor party voters who you might hope to lure over. In our poll, they disapproved of the president. So there's some upside there too. And that's leaving aside the unusual and huge uncertainty about what the turnout looks like

In our poll, Biden's up 7 among early voters. If you need to try and overcome that kind of a deficit on Election Day, in on the assumption that you can match the turnout we see in early voting, I don't think you want a bunch of negative ads at the last second

I'd guess they can't play serious defense--and Bloomberg could always reraise anyway--which makes it all the more dangerous https://twitter.com/AlexMiglio/status/1321058411967139841?s=20