A familiar move for Bloomberg, who made big last minute plays in red CDs in 2018 https://www.nytimes.com/2020/10/27/us/politics/bloomberg-ads-texas-ohio.html">https://www.nytimes.com/2020/10/2...

With more than 80% of 2016 voters already in, you might think it& #39;s too late for this. I don& #39;t really think so. Trump& #39;s strength in our poll is among Latino voters who haven& #39;t yet voted, probably aren& #39;t too engaged, and probably have conflicting views that ads can exploit

There are also a handful of undecided and minor party voters who you might hope to lure over. In our poll, they disapproved of the president. So there& #39;s some upside there too. And that& #39;s leaving aside the unusual and huge uncertainty about what the turnout looks like

In our poll, Biden& #39;s up 7 among early voters. If you need to try and overcome that kind of a deficit on Election Day, in on the assumption that you can match the turnout we see in early voting, I don& #39;t think you want a bunch of negative ads at the last second

I& #39;d guess they can& #39;t play serious defense--and Bloomberg could always reraise anyway--which makes it all the more dangerous https://twitter.com/AlexMiglio/status/1321058411967139841?s=20">https://twitter.com/AlexMigli...