The 7 Cognitive Biases of Product Teams, a video thread for very busy product people:

(these ~15 minutes could save your company ~15 million or more on opportunity costs)

(1/15)
Why care about studying our own cognitive biases

(2/15)
You do not rise to the level of your plan, you fall to the level of your decision-making

(3/15)
We must avoid making bad choices

(4/15)
The Focusing Illusion for products

(5/15)
The IKEA Effect for products

(6/15)
The Bias-for-Building Fallacy

* IMO the most important one to understand

(7/15)
The Execution Orientation Fallacy

* this bias is a pet peeve of competent product leaders & product-focused CEOs

(8/15)
Maslow's Hammer

(9/15)
Russian Roulette for products

(10/15)
The Authority Approval Bias

* most product people have painfully lived through this one at some point in their career

(11/15)
"But.... look at Product X or Company Y. It is so successful despite these biases."

Why that line of reasoning is not advisable:

(12/15)
3 key solutions to combat these biases

(14/15)
How you can combat each of these biases with an Operating Principle for your team/org/company

(15/15)
The End

If you want to (re)watch all of this material, plus a bonus short story that many product people have lived, head over to YouTube and add this video to your watchlist:

Check out this thread if you prefer a comprehensive, non-video format for these 7 Cognitive Biases of Product Teams: https://twitter.com/shreyas/status/1309708343963865088

Back to the top of this video thread: https://twitter.com/shreyas/status/1319686876597370880