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The 7 Cognitive Biases of Product Teams, a video thread for very busy product people:
(these ~15 minutes could save your company ~15 million or more on opportunity costs)
(these ~15 minutes could save your company ~15 million or more on opportunity costs)
(1/15)
Why care about studying our own cognitive biases
Why care about studying our own cognitive biases
(2/15)
You do not rise to the level of your plan, you fall to the level of your decision-making
You do not rise to the level of your plan, you fall to the level of your decision-making
(3/15)
We must avoid making bad choices
We must avoid making bad choices
(4/15)
The Focusing Illusion for products
The Focusing Illusion for products
(5/15)
The IKEA Effect for products
The IKEA Effect for products
(6/15)
The Bias-for-Building Fallacy
* IMO the most important one to understand
The Bias-for-Building Fallacy
* IMO the most important one to understand
(7/15)
The Execution Orientation Fallacy
* this bias is a pet peeve of competent product leaders & product-focused CEOs
The Execution Orientation Fallacy
* this bias is a pet peeve of competent product leaders & product-focused CEOs
(8/15)
Maslow's Hammer
Maslow's Hammer
(9/15)
Russian Roulette for products
Russian Roulette for products
(10/15)
The Authority Approval Bias
* most product people have painfully lived through this one at some point in their career
The Authority Approval Bias
* most product people have painfully lived through this one at some point in their career
(11/15)
"But.... look at Product X or Company Y. It is so successful despite these biases."
Why that line of reasoning is not advisable:
"But.... look at Product X or Company Y. It is so successful despite these biases."
Why that line of reasoning is not advisable:
(12/15)
3 key solutions to combat these biases
3 key solutions to combat these biases
(14/15)
How you can combat each of these biases with an Operating Principle for your team/org/company
How you can combat each of these biases with an Operating Principle for your team/org/company
(15/15)
The End
The End
If you want to (re)watch all of this material, plus a bonus short story that many product people have lived, head over to YouTube and add this video to your watchlist:
Check out this thread if you prefer a comprehensive, non-video format for these 7 Cognitive Biases of Product Teams: https://twitter.com/shreyas/status/1309708343963865088
Back to the top of this video thread: https://twitter.com/shreyas/status/1319686876597370880
