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Current Experience Research 
Game-Changing Experience Visions - Day 2 Thanks @jmspool!! #leadership #UX #UXstrategy #UXresearch via @CenterCentre
Game-Changing Experience Visions - Day 2 Thanks @jmspool!! #leadership #UX #UXstrategy #UXresearch via @CenterCentre
To create a compelling experience #vision, people need to know how it's different from today's experience.
Tell the #story of what's happening now.by @jmspool via @CenterCentre #UX #UXstrategy #storytelling
An experience #vision comes from a #UX outcome.
A UX outcome answers the question: "If we do a fantastic job on our products and services for the next few years, how will we improve someone's life?"
The UX outcome is a #statement, while the experience vision is a #story
A UX outcome answers the question: "If we do a fantastic job on our products and services for the next few years, how will we improve someone's life?" The UX outcome is a #statement, while the experience vision is a #story
Look at user's journeys.
Map out the current experience #users have today, from extremely frustrating to extremely delightful.
What would it look like if we make it delightful for the entire #journey?
That becomes the #story for our experience vision.
by @jmspool #UX
Map out the current experience #users have today, from extremely frustrating to extremely delightful. What would it look like if we make it delightful for the entire #journey? That becomes the #story for our experience vision.by @jmspool #UX
We need lots of journeys to find the ones that are most compelling.
The more detail we have about those #userjourneys, the easier it is to understand what to improve.by @jmspool via @CenterCentre #UX #UXstrategy #UXresearch
Qualitative and quantitative #UXresearch
The qualitative findings will tell us the #stories of what it's like to be a user today
What makes the delightful parts so delightful?
What makes the frustrating parts so frustrating?
by @jmspool via @CenterCentre #UXstrategy
The qualitative findings will tell us the #stories of what it's like to be a user today
What makes the delightful parts so delightful? What makes the frustrating parts so frustrating?by @jmspool via @CenterCentre #UXstrategy
The quantitative data tells how about the scale and severity of the problems 
How many people have similar experiences?
How much do the frustrating experiences cost us?
How much work will we need to do to resolve it?
by @jmspool via @CenterCentre #UX #UXresearch
How many people have similar experiences? How much do the frustrating experiences cost us? How much work will we need to do to resolve it?by @jmspool via @CenterCentre #UX #UXresearch
We need a rich toolbox of research methods.
Rely on #hypothesis testing to find out how severe the problems are.
Focus on what we're doing right.
Be contextualby @jmspool via @CenterCentre #UX #UXresearch #UXstrategy
