Current Experience Research https://abs.twimg.com/emoji/v2/... draggable="false" alt="✨" title="Funken" aria-label="Emoji: Funken"> Game-Changing Experience Visions - Day 2 https://abs.twimg.com/emoji/v2/... draggable="false" alt="✨" title="Funken" aria-label="Emoji: Funken"> Thanks @jmspool!! https://abs.twimg.com/emoji/v2/... draggable="false" alt="✨" title="Funken" aria-label="Emoji: Funken"> #leadership #UX #UXstrategy #UXresearch via @CenterCentre

https://abs.twimg.com/emoji/v2/... draggable="false" alt="👌" title="Ok hand" aria-label="Emoji: Ok hand"> To create a compelling experience #vision, people need to know how it& #39;s different from today& #39;s experience.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🎃" title="Halloweenkürbis" aria-label="Emoji: Halloweenkürbis"> Tell the #story of what& #39;s happening now.
by @jmspool via @CenterCentre #UX #UXstrategy #storytelling

An experience #vision comes from a #UX outcome.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤔" title="Denkendes Gesicht" aria-label="Emoji: Denkendes Gesicht"> A UX outcome answers the question: "If we do a fantastic job on our products and services for the next few years, how will we improve someone& #39;s life?"
https://abs.twimg.com/emoji/v2/... draggable="false" alt="📔" title="Notizbuch mit verziertem Umschlag" aria-label="Emoji: Notizbuch mit verziertem Umschlag"> The UX outcome is a #statement, while the experience vision is a #story

Look at user& #39;s journeys.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤪" title="Zany face" aria-label="Emoji: Zany face"> Map out the current experience #users have today, from extremely frustrating to extremely delightful.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤔" title="Denkendes Gesicht" aria-label="Emoji: Denkendes Gesicht"> What would it look like if we make it delightful for the entire #journey?
https://abs.twimg.com/emoji/v2/... draggable="false" alt="💎" title="Edelstein" aria-label="Emoji: Edelstein"> That becomes the #story for our experience vision.
by @jmspool #UX

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🪂" title="Fallschirm" aria-label="Emoji: Fallschirm"> We need lots of journeys to find the ones that are most compelling.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🧐" title="Gesicht mit Monokel" aria-label="Emoji: Gesicht mit Monokel"> The more detail we have about those #userjourneys, the easier it is to understand what to improve.
by @jmspool via @CenterCentre #UX #UXstrategy #UXresearch

Qualitative and quantitative #UXresearch
The qualitative findings will tell us the #stories of what it& #39;s like to be a user today https://abs.twimg.com/emoji/v2/... draggable="false" alt="📅" title="Kalender" aria-label="Emoji: Kalender">
https://abs.twimg.com/emoji/v2/... draggable="false" alt="😊" title="Lächelndes Gesicht mit lächelnden Augen" aria-label="Emoji: Lächelndes Gesicht mit lächelnden Augen"> What makes the delightful parts so delightful?
https://abs.twimg.com/emoji/v2/... draggable="false" alt="😨" title="Angstvolles Gesicht" aria-label="Emoji: Angstvolles Gesicht"> What makes the frustrating parts so frustrating?
by @jmspool via @CenterCentre #UXstrategy

The quantitative data tells how about the scale and severity of the problems https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔴" title="Roter Kreis" aria-label="Emoji: Roter Kreis">
https://abs.twimg.com/emoji/v2/... draggable="false" alt="👨‍👨‍👦" title="Familie (Mann, Mann, Junge)" aria-label="Emoji: Familie (Mann, Mann, Junge)"> How many people have similar experiences?
https://abs.twimg.com/emoji/v2/... draggable="false" alt="💸" title="Geld mit Flügeln" aria-label="Emoji: Geld mit Flügeln"> How much do the frustrating experiences cost us?
https://abs.twimg.com/emoji/v2/... draggable="false" alt="👩‍🏭" title="Woman factory worker" aria-label="Emoji: Woman factory worker"> How much work will we need to do to resolve it?
by @jmspool via @CenterCentre #UX #UXresearch

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🧰" title="Toolbox" aria-label="Emoji: Toolbox"> We need a rich toolbox of research methods.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🧪" title="Test tube" aria-label="Emoji: Test tube"> Rely on #hypothesis testing to find out how severe the problems are.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🎯" title="Volltreffer" aria-label="Emoji: Volltreffer"> Focus on what we& #39;re doing right.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🎡" title="Riesenrad" aria-label="Emoji: Riesenrad"> Be contextual
by @jmspool via @CenterCentre #UX #UXresearch #UXstrategy