The mail-to-web element is to try and compensate for one of the risks in many state polls, including our own: not everyone on the voter file has a telephone on file. So they reach those voters by mail and ask them to take the poll online.
As someone not reaching these voters, I certainly appreciate someone go through the effort. That's particularly true when they have similar results, as it may help add a little more confidence to the other data https://twitter.com/SatchelMose/status/1306546863894659077?s=20
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