1/6
Entrepreneurs who invest in prescriptive onboarding and community very early are more likely to succeed
Entrepreneurs who invest in prescriptive onboarding and community very early are more likely to succeed
2/6
High quality onboarding recognizes that trying something new is a cost to the customer, and part of your product must be to reduce that cost and make it worthwhile
Onboarding is product marketing for the self-serve generation of software
High quality onboarding recognizes that trying something new is a cost to the customer, and part of your product must be to reduce that cost and make it worthwhile
Onboarding is product marketing for the self-serve generation of software
3/6
It forces thinking about what is *success* for your user - guiding them along a path, VS. handing them a hammer
It forces thinking about what is *success* for your user - guiding them along a path, VS. handing them a hammer
4/6
Many high quality (but mistaken) founders “build all the hard stuff first” and then have no magic moment for a long time, have to handhold/cajole initial users. They view community as something to invest in “later”
Many high quality (but mistaken) founders “build all the hard stuff first” and then have no magic moment for a long time, have to handhold/cajole initial users. They view community as something to invest in “later”
5/6
If customers cannot successfully self-activate, your iteration speed will be slow. successful community will increase your iteration speed, advocate for you, and help new (stuck) users advocate
If customers cannot successfully self-activate, your iteration speed will be slow. successful community will increase your iteration speed, advocate for you, and help new (stuck) users advocate
6/6 How early is good-early for community?
. @ironclad_inc started “Rooftop Law School” shortly after we invested in the seed, when the product was still in alpha (<10 customers)
. @ironclad_inc started “Rooftop Law School” shortly after we invested in the seed, when the product was still in alpha (<10 customers)