All conventions are a mix of reaching out to wavering voters and shoring up your base. The D convention, especially Biden& #39;s speech, was perhaps 65/35 in the reaching-out direction. Night 1 of the RNC was about 50/50. From the list of speakers, the rest of the RNC might be 35/65.
If I were Trump, I would in theory weight the reaching-out-to-swing-voters part much more heavily. His base is already with him, and will likely turn out no matter what he does. But, it also isn& #39;t a very large base, even with its advantages in the Electoral College.