How To Write For Business

10 Lessons In 10 Tweets

[ THREAD ]

Let's go 👇
1:

Omit Extra Words

Writing is a struggle against messy thinking.

Force yourself to strike needless verbiage.

> Your writing will pop.
> Your thinking will improve.
> Your readers will read faster.
2:

Write Short Sentences

Vary your sentence length for rhythm and interest.

But keep your average sentence punchy.
3:

Use Direct Language

Figure out what you want to say.

Then say it.
4:

Write Like You Speak

Complex sentences and fancy words delude you into thinking you're saying something when you're not.

Make things easy for your reader.

Read more here: http://paulgraham.com/talk.html 
5:

Limit Qualifiers

The goal is to keep things simple.

Words like “very” and “extremely” add nothing.
6:

Employ Strong, Precise Verbs

Verbs infuse your writing with energy and life.

Pick good ones.
7:

Prefer the Active Voice

This means the subject and verb should go at the beginning of your sentences.

Why?

Because readers are looking for action.
8:

Don’t Bore Your Reader

Passive voice. Complex language. Trying to sound smart.

These are all ways to bore your reader.

But maybe the worst offender is hyperformality.

Be cool. Be confident.
9:

Use Parallel Phrasing for Parallel Ideas

Put related ideas in a similar grammatical form to show they’re connected.
10:

End Your Sentences Emphatically

Amateurs often write sentences that fizzle at the end.

The final word or phrase should pack a punch.
That's all friends!

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