If it helps to think of it in business terms: Trump is a master marketer, a storyteller for white people who feel victimized by losing perceived, and these conspiracies are his brand's stories to soothe and comfort them. Bedtime stories for fascists, basically. It's never changed
Nor is the embrace of conspiracy theories as a branding strategy just limited to Trump. This is Rush L*mbaugh's business model. It is Joe R***n's business model. This is how you earn the loyalty - and dollars - of many resentful middle-aged American white men.
If there's a distinction in Trump's current array of conspiracy theories, it's that this new batch is much more high-level and procedural. "Obamagate" is inside-baseball for the centrist intelligence group, not a mass outrage. IMO Trump is targeting B***n's support among elite Rs
You can follow @moorehn.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

Latest Threads Unrolled: