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An investigation into how the biggest consumer apps got their first 1,000 users.
Tons of learnings, including that just 7 strategies account for every big consumer apps' early growth.
Highlights in thread below
https://www.lennyrachitsky.com/how-the-biggest-consumer-apps-got
An investigation into how the biggest consumer apps got their first 1,000 users.Tons of learnings, including that just 7 strategies account for every big consumer apps' early growth.
Highlights in thread below
https://www.lennyrachitsky.com/how-the-biggest-consumer-apps-got
1/ Top 7 strategies to acquire your first 1,000 users:
1. Go where your target users are, offline
2. Go where your target users are, online
3. Invite your friends
4. Create FOMO in order to drive word-of-mouth
5. Leverage influencers
6. Get press
7. Build a community pre-launch
1. Go where your target users are, offline
2. Go where your target users are, online
3. Invite your friends
4. Create FOMO in order to drive word-of-mouth
5. Leverage influencers
6. Get press
7. Build a community pre-launch
2/ More learnings:
1. Most startups found their early users from just a single strategy
2. The most popular strategies involve going to your user directly
3. It’s important to first narrowly define your target user
1. Most startups found their early users from just a single strategy
2. The most popular strategies involve going to your user directly
3. It’s important to first narrowly define your target user
3/ Questions to ask yourself:
1. Where are your target users congregating?
2. Have you invited your friends yet?
3. Does your product rely on UGC? Curate early users
4. Is your value-prop strong? Throw up a waitlist
5. Who are influencers of your target users? Get them sharing
1. Where are your target users congregating?
2. Have you invited your friends yet?
3. Does your product rely on UGC? Curate early users
4. Is your value-prop strong? Throw up a waitlist
5. Who are influencers of your target users? Get them sharing
4/ Much more in the full post https://www.lennyrachitsky.com/how-the-biggest-consumer-apps-got
5/ Shout-out to everyone who contributed to this research, including @rrhoover @jmj @sarahfrier @andrewchen @emilycwarren_ @_shahedk @toddg777 @helloligaya @JeffChang30
And, special shout out to @adayeoyh for asking this question.
And, special shout out to @adayeoyh for asking this question.
PMF
