Saying "In this economy?!"
- played out
- the economy been messy
- you sound like a dork who balancing a checkbook

Saying "in this pandemic?!"
- sounds futuristic AND historical
- rich people can say it too
- You sound like you could be a medical expert which >>> economist

Social Distancing:
- sounds like you are on a relationship break
- understates gravity of the situation
- Did Gwyneth come up with this term?

Presumed Bad Vibes:
- you definitely know to stay away
- clearly bad for you in many ways
- also for bitches you just can't stand

"In these uncertain times" ad:
- all times are uncertain, Nostradamus
- makes your brand seem too cheap to make a specific ad
- boring

*Screaming* + brand logo:
- we're definitely in this together
- makes you seem savvy with ad budget
- memorable