Hola new delivery/take-out peeps. Today we're going to talk about studying those ads you started, reviewing data and analytics, and honing in your sales for your new programs that you just launched.

Let's start with Facebook. You have some ads going and there are some numbers starting to pop up. What are they and what do they do. These are real numbers for the last 30 days of @addoseattle. You can see who's looking at your page, if they are liking it, and lots more

The valuable numbers for me on there is post reach and post engagement. These tell me what the audience number is and if they are seeing and/or clicking the posts. We're reaching about 86,000 and getting close to 20,000 engagements. That's pretty decent, in my opinion.

You can scroll down a little and see how you're doing compared to other restaurants. This is automatically generated to start but you can dial that in yourself with as many restaurants as you want. The reason I like this I know our messaging is more effective.

When I click on our active ads I can see how we are performing and track how much we have spent over a period of time, this is 30 days.

Clicking on the full set I can see how these ads are performing. We then take these numbers and crunch them over sales. Our current return on investment for ads is averaging 20:1. So for every dollar we are seeing a twenty dollar return on purchases. That's really good!

That allows me to have a person @jessegamble hired on to take care of this whereas for the first two years I was doing this myself. I'm still loading things and whatnot but it's just different. Jesse is incredible at this.

We dial in our experiences by demographic. Which you can see here with examples for pantry, @ home, and a lot more.

When I click in addo @ home you can see the breakdown. This fit within the area we want to deliver to, the age range of our guests that we sell to the most. 72% of our guests are between the ages of 24-44 so we try to stay there as they are the most active and repetitive buyers

That doesn't mean we don't go higher or lower with ages but when you study the data across all platforms it doesn't make sense to pay to advertise to someone not within the core audience. This may sound harsh but I would rather sell to people that buy.

So who buys, likes, and follows our moves the most on Facebook? Women. Who do you think we make the most experiences for? Women. Who drives our business? Women. I can click across the top section there and it's almost identical across the board. Women!

One thing that does bother me about facebook data that I have is that there isn't a breakdown for people that identify with other genders, that would be nice to have.

So, there is one set of data from Facebook. Let's look at Instagram. You can see much more activity happening on Instagram rather than Facebook. So we spend more time there.

The steady charts in the previous screen grab show me steady engagement and steady impressions. That's ideal. The steady streams of ads make sure we are being seen at prime time. We even trigger off ads when people are sleeping!

Who's our demographic that we reach the most on Instagram? Women! You can even see where people are engaging and when we shut off ads for sleepy time.

One thing that doesn't sleep? Our storefront. Leaving a phone call to take an order or being open to receive an order is a very poor approach to all of this. We don't have a phone number for the restaurant.....zero. If you want to buy something then go here:

https://www.exploretock.com/addoballard  or here https://www.ericriveracooks.com/  both of those are always open and always on and we control our inventory tightly so that way people get what they need, it's transparent, and people can plan ahead. Furthermore, an email is faster than a call, it's 2020.

One place I never really understood how to market myself correctly is Twitter. I've had this account for a long time and if you just look at my follower count then yeah, not so good. But, when I click on insights, not so bad!

We are not signed up for ads on there but we will be soon. I'l, be all up in your feeds soon. Reason being? Well, people are bored and glued to their phones so why not?

I've had a few people reach out to me that want me to be quiet or stay in my line about what I'm saying on Twitter or my instagram stories (spicy!) but I look at it like this. I'm my own person, I work hard, I have the right to say whatever I want. If it hurts? Don't follow

Oh, I went on a tangent there. So anyway, put yourself out there, study the data and analytics, make ads, and sell your offerings to people in an advanced and modern way. Don't wait for someone else to tell your story. Yell your own!