people think it's bizarre, ironic, and funny when a frozen meat company points out the importance of critical thinking, but chances are the same message would never "go viral" if it was from a person. our society values entertainment over truth and that's a huge problem

uncertainty doesn't sell. nuance doesn't sell. long, complex lectures don't sell. a video clip of someone saying "it's complicated" will never perform the way one would of someone using confident, flippant, polarizing rhetoric, and that's a huge problem

getting people credible, thoughtful, and impartial information is an uphill battle because most have evolved (and been programmed) to not care unless it's entertaining and tells them what they want to hear, but we have to try in these times of cultural crisis and polarization