Steak-umm, Discover and Read the Best of Twitter Threads by @steak_umm

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this is the official steak-umm thread of threads to organize our top tweetstorm rants from over the years. topics include scientific literacy, critical thinking, memes, cognitive biases, woke brands, polarization,

brands that use social causes for marketing do so to meat a bottom line. they calculate decisions based on the risk/reward ratio of advertisers, current audiences, and potential audiences. workers

most people have a hard time managing cognitive dissonance, AKA the state of holding inconsistent beliefs. everyone does this, but it’s difficult to confront. no one wants to acknowledge their

conspiracy theories are baked into human nature, they don’t only affect the fringes. all people naturally seek patterns to make sense of the world’s randomness and develop in-group, out-group prejudices

here are some beef tips to publicly engage with the growing number of ideological conspiracy theorists and their content online. these are based on the assumptions that you have good

critical thinking beef tips, A THREADcritical thinking is not a singular skill. it’s a constant state of metacognition, measuring evidence, and recognizing when to defer to experts. it's analyzing this

friendly reminder in times of uncertainty and misinformation: anecdotes are not data. (good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not

in science there are “rules” and “exceptions.” rules provide consensus and patterns, while exceptions provide outliers that challenge (prove) the rules. in hard sciences like physics, a virtual 100% consensus

many brands haven’t meaningfully responded to this crisis due to internal bureaucracies, self-preservation, or overthinking their “image,” so by the time any message gets out it’s just a watered-down ambiguous

unfortunately most data exceptions are promoted with an agenda and propped up by grifters, provocateurs, or useful idiots. skepticism is healthy, but more skeptical weight should be applied to self-proclaimed

it can be difficult to know what to believe in a time when institutional trust is diminished and the gatekeepers of information have been dismantled, but it's more crucial now

during this pandemic it’s vital to stay wary of charlatans peddling “miracle cures” that are “all natural,” such as colloidal silver or herbal remedies. many people are afraid and extra