I am a literal actual professional in health evidence, statistics, study design, and misinformation, and I think I just got outclassed by a frozen meat product brand.

I am here for it. https://twitter.com/steak_umm/status/1247343900475490304

Is @steak_umm the next Denny's Insta?

I think I am going to need to hide a tribute to this in my next paper. I will find a way.

Also, belated hat tip to @anecdatally (obviously), who tipped me off what is one of the most bizarre and wonderful things I have seen in weeks.

Between this and @MaartenvSmeden's brilliant smackdown earlier today, I guess I retire now?

Always said I am trying to make myself obsolete, but I didn't think it would happen like this. https://twitter.com/MaartenvSmeden/status/1247225416873578498

Day two, confirmed that 1) this was not a dream, and 2) I am going to purchase whatever the hell Steak Umms are on principal alone.

Whoever is behind the @steak_umm account, really truly, and sincerely, thank you.