Them: Our CEO just doesn& #39;t understand product. All they care about is sales.

Me: How so?

Them: We haven& #39;t done proper research, there& #39;s no user on-boarding, we& #39;re not measuring churn...

Me: Why not?

Them: They just don& #39;t care.
Me: But you& #39;re the head of product right?

Them: Yes

Me So you& #39;ve explained the importance of all of those things?

Them: Well it& #39;s obvious isn& #39;t it?
Me: But you& #39;ve actually made a case for those things?

Them: The product team have been talking about this stuff for ages.

Me: And the CEO was involved in those conversations?

Them: Well no, but...
Me: But you know the CEO doesn& #39;t want them

Them: Yes, that& #39;s the impression I get.

Me: They& #39;ve told you this directly.

Them: Well no, not really....

Me: So what& #39;s actually stopping you then?
I& #39;m amazed how often people assume that information that& #39;s obvious to them (because they& #39;ve been working in the specialism their whole life) is just assumed to be widely understood by everybody.
And when things don& #39;t naturally align with those norms, values or beliefs, we assume somebody above us has made a bad decision. It& #39;s possible that they have, but it& #39;s also possible that this decision has been made because you& #39;ve failed to communicate the issue properly.
It& #39;s also possible that no decision has been made and the people involved are just naturally heading in the same direction, based on their own personal instinct and what& #39;s worked in the past.
You can follow @andybudd.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

Latest Threads Unrolled: