Andy Budd, Discover and Read the Best of Twitter Threads by @andybudd

Andy Budd

andybudd

I would argue that one of main reasons why the tech industry is under fire at the moment is because they’ve optimised around “present thinking” rather than understanding the long

Some really cool design leadership jobs around at the moment, so thought I shine a light on a few. Feel free to add your own to the bottom of this

When somebody tells you to be “more strategic”what they’re usually asking you to do to focus on how you can...- Earn (or save) them more money- Help them hit specific

As somebody who hires both freelancers and full time designers I pretty much rely on case studies. So when folks say things like “people don’t read them”, you need to

It's common to hear people saying things like "meetings are broken". This is even more amplified in the age of Zoom. However I don't believe meetings are broken. I think

Hypothesis. There are essentially 4 modes of organisational decision making. 1. Power Driven2. Expert Driven3. Customer Driven4. Research/Data Driven As the name suggests, Power Driven decision making means that decisions

Hypothesis: There is no such thing as your "Authentic Self". Instead identity and behaviour is context specific. Therefore brining your "Authentic Self" to work is a misnomer. In fact, bringing

The typical product management process. A senior stakeholder believes there's a problem (probably due to talking to a client or sales person), comes up with the most obvious solution, puts

As a customer flows through a product or service, they're constantly but invisibly being handed from one team to another. The marketing team will have primed their expectations through above

Them: Our CEO just doesn't understand product. All they care about is sales.Me: How so?Them: We haven't done proper research, there's no user on-boarding, we're not measuring churn...Me: Why not?