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Unpopular opinion: Product Market Fit isn& #39;t a thing. I& #39;m not even sure it& #39;s a useful concept for startups.
First, nobody can define "market" in this equation - what are the boundaries of said market? How do you know if prospects fall out if it? Pro tip - SMBs is NOT a market. AI is NOT a market.
Most entrepreneurs I meet that say they have product market fit have simply sold some stuff to folks that love it. That& #39;s it! They can& #39;t tell me the characteristics of a prospect that make them more/less likely to buy.
But even if a stsrtup could tell me why certain customers love them I would call that an actionable segmentation. You have figured out who loves your stuff and why. Not some magic hoo haw startup lifecycle stage.
When we call Product Market Fit a "thing" we trick startups into thinking that it& #39;s just a gate to pass through and they can go nuts and pour cash into customer acquisition. But if you don& #39;t have an actionable segmentation, those efforts will fail (or be hugely wasteful).
Everyone smart will also say "yes you can lose product market fit" but the concept doesn& #39;t have room for that - How will I know? Because customers are less happy? That& #39;s your product bias talking.
If you don& #39;t have a clear grasp on what your value is, who it resonates with and why - product market fit isn& #39;t a helpful concept to get you there.
Also - I gave a keynote talk in the middle of writing this thread.
