One for every PR media training deck for the foreseeable future. https://twitter.com/itvnews/status/991009901496422400
Another one to add to the media training deck: https://twitter.com/spencerstokestv/status/1052981336288432128?s=21
Another one. When you’re doing an announcement on reducing carbon emissions, don’t rock up in a helicopter. https://twitter.com/hannahitv/status/1144259089620332544?s=21
Another delightful media training example.

Great technique here taking control away from the interviewer and forcing them to ask the question you want to answer. Top marks.
Media Trainer: "Maintaining eye contact is vital. General rule of thumb is to keep your eyes fixed on the reporter when answering their questions."

This person: "Yes. Eyes. Got it. Easy."
This video is hilarious but the long pause works and I've seen a lot of interviewees (media and job) betray more than they wanted to because of it: https://twitter.com/SeanBurkeShow/status/1235266401163759616
File this one under "Self explanatory media training example.mp4": https://twitter.com/RexChapman/status/1235252608845197314
Excellent stuff here from Sligo man Dr Michael Ryan of @WHO. Simple and succinct. https://twitter.com/prof_s_taylor/status/1238598239902994433?s=21 https://twitter.com/Prof_S_Taylor/status/1238598239902994433
When speaking to media, always make sure that your words line up with your actions or you may end up looking foolish. https://twitter.com/WilliamsJon/status/1239669809559863296
Top drawer one answer media performance by Dr Rishi J Desai of @harvardmed on Fox News right after Trump press conference - if you listen closely you can almost hear the screams of the Fox producer urging the anchor to wrap it up https://twitter.com/benyt/status/1245529084534366208?s=21 https://twitter.com/benyt/status/1245529084534366208
58 seconds of speaking while saying absolutely nothing
Effectively communicating scientific data to a non scientific audience is always tricky. Deftly done here by Merkel. https://twitter.com/BenjAlvarez1/status/1250563198081740800
Here's some free media training advice for those worried about camera angles while doing interviews remotely: Always wear pants.
Media Training Tip #14: The "Compare yourself to Jesus Christ" approach rarely works.
A classic in the “Start an answer confidently and hope you’ll find an answer by the end of the sentence” category
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