Read on Twitter
1/ RE: Oscars& #39; ratings.
I tweet this every few months, but that& #39;s why it& #39;s critical.
It is NO surprise ratings drop each year. Trad TV is collapsing. The problem is that the award shows don& #39;t innovate. They don& #39;t think about what could be better, or new, or is newly possible
I tweet this every few months, but that& #39;s why it& #39;s critical.
It is NO surprise ratings drop each year. Trad TV is collapsing. The problem is that the award shows don& #39;t innovate. They don& #39;t think about what could be better, or new, or is newly possible
2/ Critics focus on the length of the shows, the selection criteria and the performers. But no one asks "Why *watch* this live, not *follow* it live?". There& #39;s literally no reason to do so.
3/ The overall structure is designed for industry, not audiences. After the opening monologue, why would tens of millions watch a person read a card, audiences sit in chairs, winners walk on stage, winners talk for 1 minute?
4/ It& #39;s fine to have that focus, but then don& #39;t be surprised by the ratings or claim the event& #39;s promotional values (for the industry, for the nominees, etc.). It& #39;s not an audience event, it& #39;s a readout.
5/ Two minutes before every award, for example, the at-home audience should be polled for their votes. It should then be shown when announced.
Year-after-year, across all award shows, there& #39;s no experimentation to the mass experience (just small tests on O&O sites).
Year-after-year, across all award shows, there& #39;s no experimentation to the mass experience (just small tests on O&O sites).
6/ More broadly, nothing is done to facilitate the cultural conversation. Few nominees are available to rent before the show, watching requires a Pay TV subscription and the Oscars site is basically a museum, not a content discovery platform
7/ Case in point. Imagine if American Idol or The Voice were run like a major award show: People you don& #39;t know vote on artists you haven& #39;t seen, who you just look at unless one of them wins and thanks people you don& #39;t know
8/ There is SO much potential, but unfortunately, it& #39;s hard to imagine any of it being realized without a tech platform buying the rights.
