There's only 5 things execs care about:

• Increasing revenues
• Decreasing costs
• Increasing new business/marketshare
• Increasing revenue from existing customers
• Increasing shareholder value

Design leaders know to frame their team’s efforts as helping these priorities.

As design leaders, we need to learn and communicate what we’re doing in terms of these priorities.

That will help us gain the air cover and championship we need to push design further in our organizations.