Lower underwriting standards --> rising charge offs from store-brand CC's. Companies like Affirm are on the right side of this trend.
http://on.wsj.com/2z1X9PN 
"In October, the payments made to the five point-of-sale lenders in our analysis were nearly four times what they were in January 2018"

At least 15% of each of the other companies’ borrowers also had loans with the industry giant, Affirm, in Q3'19

http://bit.ly/2N0Z91j 
"BNPL sector harmed from reduced availability of funding, higher funding costs and reduced demand as unemployment spiked...face an even harder hit b/c of reliance on young consumers -~40% of Afterpay’s millennial customers are vulnerable to unemployment" https://on.ft.com/2WLZ7js 
To stay that POS lending is "having a moment" is a misnomer. Of course retailers want to curb plummeting sales volume by partnering with affirm, sezzle, afterpay, etc to boost conversions

Ultimately dont see how this is beneficial for any party invovled

https://bit.ly/2K4AcjX 
Affirm seeing merchant signings up 40% from March 1-April 30 vs. Jan 1-Feb 29%
Retail POS lending market opportunity in AU / US / UK from APT
"Total US outstanding balances originated through POS installment lending solutions stood at $94B in 2018. Those balances are expected to exceed $110B in 2019 and to account for around 10% of all unsecured lending."

https://mck.co/2ZzHmFs 
BNPL competitive landscape by loan type
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