7 dead-simple principles that will put you in the top 1% of marketing leaders - even if you don't have a fancy MBA:
1/ Go beyond the 1st answer

The 1st answer is always the easiest.

Dig deeper.

e.g. Why do people take online courses?

1st answer = to learn a skill

2nd answer = to learn a skill that will help solve [insert problem]

Push beyond the 1st answers. That's where the gold is.
2/ Know your customer’s lifecycle

1 - Awareness
2 - Acquisition
3 - Conversion
4 - Fulfillment
5 - Loyalty

Know these stages inside and out for your customer.

How are you going to make each stage a homerun?
3/ Obsess with data

Every marketing dollar spent needs to have an expected ROI tied to it.

If you can’t prove your marketing campaigns are driving sales, you can kiss that budget goodbye.

Accurate data is king đź‘‘
4/ Speak to one customer

If you try to sell to everybody, you’ll end up selling to nobody.

Customers only care about themselves.

The more specific you can get, the more your campaigns will resonate.
5/ Sell transformations

I see this mistake made more often than any other.

Most brands sell features when they should be selling transformations.

Identify your customer’s desired outcome and sell that.
6/ Always be testing

If you’re not testing, you’re not trying.

The opportunities to learn about your customer and UX are endless.

You should have an A/B test set up for all key touch points with your business.
7/ Write scroll-stopping copy

Great marketers appreciate great copywriting.

Your customers see hundreds of ads per day.

How are you going to stand out?

• Poking pain points
• Crushing objections
• Selling transformations
1/ Go beyond the 1st answer
2/ Know your customer’s lifecycle
3/ Obsess with data
4/ Speak to one customer
5/ Sell transformations
6/ Always be testing
7/ Write scroll-stopping copy
That's a wrap!

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