Most companies suck at solving problems

So they pay McKinsey $500K+ to do it for them

Here’s their 7-step problem-solving framework (for free):

1) Define the problem

Take the time to clearly describe the issue:
• Know your audience
• Be as specific as possible
• Know what success looks like
• Is 80/20 enough, or do you need a perfect answer?
• Define boundaries & constraints (time, scope, people)

2) Break it down 1/2

Next, identify possible paths to a solution.
• List the possible causes of the problem
• Brainstorm solutions to (parts of) the problem
• Find all the assumptions in your solutions (gaps)

You have now identified what you need to find out.

2) Break it down 2/2

Structure your approach with a hypothesis tree:
• Take the gaps you identified
• Form hypotheses of how to close the gaps
• Break hypotheses down into questions to answer

Make sure nothing overlaps, while not missing anything.

3) Prioritize

Set priorities by plotting the solutions in a matrix:
• Prioritize high ability to influence & high impact
• Consider something valuable & hard (top left)
• Try some quick wins (bottom right)
• Don't waste time on bottom left

Optimize for impact & results!

4) Plan

Sketch out all steps to take:
• Identify research methods & sources
• Set a timeline & expectations
• Think who could help you

Always keep the outcome in mind:
If you stopped now, what would you recommend?
Update this throughout your analysis.

5) Analyze

Time to find data, check facts & test:
• Seek feedback to cover blind spots & biases
• Always start with summarized information
• Go deep only if it adds extra value
• Shortcut: ask an expert
• Validate data sources
• Google

Time to process that information!

6) Synthesize

Build up your arguments & recommendation:
• Gather your answers, facts & data
• Form supporting arguments
• Draw your conclusion

You're almost there - now you have to sell your solution!

7) Tell the story

Now it's time to communicate your findings.

Tell a story that links your conclusion back to the problem.

Back up your recommendation with arguments.

Support it with sources, facts, and data.

Persuade with emotion, convince with facts.

Want to go deeper?

• Two former McKinsey partners wrote a great book about it
• Easy to read & full of practical examples https://www.amazon.com/Bulletproof-Problem-Solving-Changes-Everything/dp/1119553024

Want to put this into action with me?

Retweet this thread and comment with your business challenge.
(Must be following)

I'll pick three, and we'll do a free 45min problem-solving session.

• You move your issue forward
• I get ideas for future content

Everyone wins!

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