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Most first-time startup founders fail due to bad marketing, not the bad product.
11 Marketing mistakes every early age startup makes.
11 Marketing mistakes every early age startup makes.
Not having a documented marketing plan:
In marketing, nothing happens by itself. Every component should be outlined, including the person responsible for execution.
This lets you stay on track and restricts you from firing shots in the air.
In marketing, nothing happens by itself. Every component should be outlined, including the person responsible for execution.
This lets you stay on track and restricts you from firing shots in the air.
Always include:
1. SWOT of competitors.
2. Your ICP (Ideal customer profile)
3. User’s 1 big problem and accompanying problems.
4. How does your solution solve those problems.
5. List of marketing activities along with the assigned budget.
1. SWOT of competitors.
2. Your ICP (Ideal customer profile)
3. User’s 1 big problem and accompanying problems.
4. How does your solution solve those problems.
5. List of marketing activities along with the assigned budget.
No pre-marketing:
Build distribution before product!
Start by creating content for your personal & company accounts on social media.
You don’t need a product to market but a human being behind that product.
You're wasting the most precious time of marketing if you are shy.
Build distribution before product!
Start by creating content for your personal & company accounts on social media.
You don’t need a product to market but a human being behind that product.
You're wasting the most precious time of marketing if you are shy.
Changing the strategy too often:
If you keep changing your strategy & pivot every 3 months, nothing in this world will work for you.
Research well & plan for at least 6 months before implementing. If you change it midway when you don't get results, you will fail for sure.
If you keep changing your strategy & pivot every 3 months, nothing in this world will work for you.
Research well & plan for at least 6 months before implementing. If you change it midway when you don't get results, you will fail for sure.
Not finding a unique value proposition:
Answer this “why would users switch to your product?”.
Provide benefits others cannot provide or at least package it differently.
Figure out that USP and build your whole positioning along with the copy and content around the same.
Answer this “why would users switch to your product?”.
Provide benefits others cannot provide or at least package it differently.
Figure out that USP and build your whole positioning along with the copy and content around the same.
Neglecting organic marketing:
You cannot rely too much on paid channels & ignore organic like social media and SEO.
Unlike paid, organic continues to get leads even if you stop paying.
Create valuable content to leverage organic. It takes time, but the results are worth it.
You cannot rely too much on paid channels & ignore organic like social media and SEO.
Unlike paid, organic continues to get leads even if you stop paying.
Create valuable content to leverage organic. It takes time, but the results are worth it.
Building without talking to users:
How would you know you are building the right way?
The product cannot be built before you speak to users. That's an ongoing process.
Every founder needs to block off time in the calendar and talk to 10 users from the target group every week.
How would you know you are building the right way?
The product cannot be built before you speak to users. That's an ongoing process.
Every founder needs to block off time in the calendar and talk to 10 users from the target group every week.
Ignoring branding:
Branding isn't just about fonts or logos, but about the change, it wants to bring.
Branding also decides the messaging and defines the brand story, which is game-changing.
If you hide your story, users won't be able to relate to your product, ever.
Branding isn't just about fonts or logos, but about the change, it wants to bring.
Branding also decides the messaging and defines the brand story, which is game-changing.
If you hide your story, users won't be able to relate to your product, ever.
Targeting everyone:
The world is not your target audience & it never will be!
In fact, target the smallest niche & then slowly move to different niches.
This increases your chances of getting relevant attention & conversions.
It's fine to not get everyone, a few are enough.
The world is not your target audience & it never will be!
In fact, target the smallest niche & then slowly move to different niches.
This increases your chances of getting relevant attention & conversions.
It's fine to not get everyone, a few are enough.
Building in stealth rather than in public:
Are you shy bragging about your own startup?
Entrepreneurs can't be shy.
All you need to do is consistently create valuable content, & you'll have an army of organic early adopters looking to help improve your product.
Are you shy bragging about your own startup?
Entrepreneurs can't be shy.
All you need to do is consistently create valuable content, & you'll have an army of organic early adopters looking to help improve your product.
Not tracking and testing campaigns:
Are you tracking marketing performance? What's getting leads, engagement, & brand recall, and what's doing nothing.
Decide KPIs while creating marketing collaterals.
Observe their performance, increase what works, and discard what doesn't.
Are you tracking marketing performance? What's getting leads, engagement, & brand recall, and what's doing nothing.
Decide KPIs while creating marketing collaterals.
Observe their performance, increase what works, and discard what doesn't.
Expecting the magic to happen:
Startups aren't rockets! It doesn’t have a launch button to reach outer space.
You need to build distribution regardless of whether users sign up.
This process takes time (a lot), so you have to wait for it to happen.
Startups aren't rockets! It doesn’t have a launch button to reach outer space.
You need to build distribution regardless of whether users sign up.
This process takes time (a lot), so you have to wait for it to happen.
TL;DR (1/2):
11 Marketing mistakes every early age startup makes:
1. Not having a documented marketing plan
2. No pre-marketing
3. Changing the strategy too often
4. Not finding a unique value proposition
5. Neglecting organic marketing
6. Building without talking to users
11 Marketing mistakes every early age startup makes:
1. Not having a documented marketing plan
2. No pre-marketing
3. Changing the strategy too often
4. Not finding a unique value proposition
5. Neglecting organic marketing
6. Building without talking to users
TL;DR (2/2):
7. Not doing branding
8. Targeting everyone
9. Building in stealth rather than in public
10. Not tracking and testing campaigns
11. Expecting the magic to happen
7. Not doing branding
8. Targeting everyone
9. Building in stealth rather than in public
10. Not tracking and testing campaigns
11. Expecting the magic to happen
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