23 books every entrepreneur should read…
Raising The Bar

“At Clif Bar I try to model the value of knowing nothing…

..of asking questions, avoiding absolutes, being humble, and seeking the wisdom of others..

..as a leadership and business style.”
Let My People Go Surfing

“If you want to understand the entrepreneur, study the juvenile delinquent.”
Hard Thing About Hard Things

“Hard things are hard because there are no easy answers or recipes.

They’re hard because your emotions are at odds with your logic.

They’re hard because you don’t know the answer and you cannot ask for help without showing weakness...”
The Inevitable

“This is not a race against the machines.

If we race against them, we lose.

This is a race with the machines.

You’ll be paid in the future based on how well you work with robots.

Ninety percent of your coworkers will be unseen machines…”
Zero To One

“The most contrarian thing of all is not to oppose the crowd;

..but to think for yourself.”
No Rules Rules

“If you’re serious about talent density…

..you have to get in the habit of doing something a lot harder:

Firing a good employee when you think you can get a great one.”
Principles

“Conflict in the pursuit of excellence is a terrific thing.

There should be no hierarchy based on age or seniority.

Power should lie in the reasoning, not the position of the individual.

The best ideas win, no matter who they come from.”
High Output Management

“Once someone’s source of motivation is self-actualization;

..his drive to perform has no limit.”
Effective Executive

“Effective executives do first things first, and they do one thing at a time.”

“They do not make a great many decisions. They concentrate on the important ones.”

“Meetings are a concession to deficient organization…

..for one either meets or one works...”
Never Split The Difference

“He who has learned to disagree without being disagreeable;

..has learned the most valuable secret of negotiation…”
Thinking In Bets

“Life, like poker, is one long game, and there are going to be a lot of losses;

..even after making the best possible bets.

We are going to do better, and be happier, if we start recognizing that we’ll never be sure of the future…”
Innovators Dilemma

“The logical, competent decisions of management;

..that are critical to the success of their companies…

..are also the reasons why they lose their positions of leadership.”
Loonshots

“People say, ‘there’s no way that could ever work…

..And then it does.”
Play Bigger

“Category kings give us new ways of living, thinking, or doing business;

..many times solving a problem we didn’t know we had…

..or a problem we didn’t pay attention to because we never thought there was another way...”
Billion Dollar Brand Club

“It’s never been cheaper to start a business…

..although, it’s never been harder to scale.”
Lean Startup

“Leadership requires creating conditions that enable employees…

..to do the kinds of experimentation that entrepreneurship requires.”
Hooked

“Many innovations fail because consumers irrationally overvalue the old;

..while companies irrationally overvalue the new.”
Secrets Of Sandhill Road

“If you have a headache you’ll do just about anything to get an aspirin!

They solve your problem and they’re fast acting.

Similarly, products that often have a massive advantage over the status quo are aspirins;

VC’s want to fund aspirins.”
High Growth Handbook

“A startup is like throwing yourself off a cliff;

..and assembling an airplane on the way down.”
The Power Of Wow

“A great brand is a story that never stops unfolding…”
Elon Musk

“If the rules are such that you can’t make progress;

..then you have to fight the rules.”
The Future Is Faster Than You Think

“We’re going to experience 20,000 years of technological change over the next 100 years.

Essentially, we’re going from the birth of agriculture to the birth of the internet twice in the next century.”
Shoe Dog

“Life is growth. You grow or you die.”
If you found this helpful, follow me @jbonhotal

I share inspirational tweets, videos, and threads to optimize human performance. https://twitter.com/jbonhotal/status/1444422654530768904
TL;DR

1. Raising The Bar
2. Let My People Go Surfing
3. The Inevitable
4. Hard Thing About Hard Things
5. Zero To One
6. No Rules Rules
7. Principles
8. High Output Management
9. Never Split The Difference
10. Effective Executive
11. Thinking In Bets
12. High Growth Handbook
13. Shoe Dog
14. Billion Dollar Brand Club
15. The Lean Startup
16. Innovator’s Dilemma
17. Hooked
18. Loonshots
19. Play Bigger
20. The Power Of Wow
21. The Secrets Of Sandhill Road
22. Elon Musk
23. The Future Is Faster Than You Think
You can follow @jbonhotal.
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