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16 Tips To Write Copy Like Apple:
1. Sell One Idea
Each Apple headline focuses on one idea.
And draws all attention and awareness to it.
The more ideas you try to sell, the more a consumer doesn’t know what’s important.
Each Apple headline focuses on one idea.
And draws all attention and awareness to it.
The more ideas you try to sell, the more a consumer doesn’t know what’s important.
2. Write For Scanners
Apple follows two rules to write for scanners:
Big headlines to showcase one idea
Use the inverted pyramid for paragraphs (biggest benefit to smallest)
Apple follows two rules to write for scanners:
Big headlines to showcase one idea
Use the inverted pyramid for paragraphs (biggest benefit to smallest)
3. Make It Short To Make It Simple
Apple makes their copy effortless to read.
They use short paragraphs.
Short sentences.
And simple words.
Which makes it easier to read.
And easier to understand.
Apple makes their copy effortless to read.
They use short paragraphs.
Short sentences.
And simple words.
Which makes it easier to read.
And easier to understand.
4. Present Features As Solutions
Sleep tracking is a feature.
They present it as a solution to a problem.
Trying to build a consistent sleep schedule?
Or hit your sleep goals?
The Apple Watch helps.
Sleep tracking is a feature.
They present it as a solution to a problem.
Trying to build a consistent sleep schedule?
Or hit your sleep goals?
The Apple Watch helps.
5. Use Analogies To Fuel The Imagination
Analogies help connect something complicated with something known while fueling the imagination.
Analogies help connect something complicated with something known while fueling the imagination.
6. Address Objections
Anticipate consumer's objections.
And address them one by one.
Ensure taking action is the right decision.
Anticipate consumer's objections.
And address them one by one.
Ensure taking action is the right decision.
7. Compare to Upsell
Compare to show what the consumer could have.
But don’t have yet.
And why it’s better.
This makes for an easy upsell.
Compare to show what the consumer could have.
But don’t have yet.
And why it’s better.
This makes for an easy upsell.
8. Use Words That Hold Power
Power words like “You” and “Your” make your copy feel like they’re talking directly to the consumer.
Making it feel like a one of one conversation.
Power words like “You” and “Your” make your copy feel like they’re talking directly to the consumer.
Making it feel like a one of one conversation.
9. Say More With Less
One headline.
Two ideas.
Three words familiar to the consumer.
One headline.
Two ideas.
Three words familiar to the consumer.
10. Repeat To Make Concrete
Repeat to emphasize what’s important.
And why it’s important.
Repeat to emphasize what’s important.
And why it’s important.
11. Use Contrast
Contrast to complement.
Contrast to complement.
12. Alliterate to Resonate
The easier it is to read, the easier it is to memorize.
The easier it is to read, the easier it is to memorize.
13. Write The Sound Bite
Write what can easily be quoted.
And hard to forget.
Write what can easily be quoted.
And hard to forget.
14. Don’t Deny Your Personality
The best way to stand out is to be what you can’t replicate — yourself.
Show it.
The best way to stand out is to be what you can’t replicate — yourself.
Show it.
15. Break Patterns To Break Boredom
One-word sentences that tell you what while holding weight.
“The most basic way to get someone’s attention is this: Break a pattern.” – Chip and Dan Heath
One-word sentences that tell you what while holding weight.
“The most basic way to get someone’s attention is this: Break a pattern.” – Chip and Dan Heath
16. Rhyme
Consumers prefer what’s easier to process.
This fluidity makes an idea easier to memorize.
Consumers prefer what’s easier to process.
This fluidity makes an idea easier to memorize.
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Threads to come:
- copywriting
- ad development
- landing page development
- newsletter optimization
Appreciate y'all!
Threads to come:
- copywriting
- ad development
- landing page development
- newsletter optimization
Appreciate y'all!
Here's another thread on copywriting you might like: https://twitter.com/alexgarcia_atx/status/1439597352512155649
