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I’ve raised millions of dollars via cold emails.
Here’s my exact playbook that you can use:
Here’s my exact playbook that you can use:
Great cold emails can help:
1. Raise money
2. Attract top talent
3. Build new partnerships
The opportunities are endless.
But you need a good strategy.
1. Raise money
2. Attract top talent
3. Build new partnerships
The opportunities are endless.
But you need a good strategy.
Let’s say you’re the founder of an AI-powered stethoscope called “Stethy”
You’re looking to raise some money.
Here’s how to raise money with cold emails:
You’re looking to raise some money.
Here’s how to raise money with cold emails:
1 - Define Your Goal
Our goal is to ask investors to join us for a call and get their feedback on our product or direction.
Once we’ve had a conversation with them, we can gauge their interest in investing.
Our goal is to ask investors to join us for a call and get their feedback on our product or direction.
Once we’ve had a conversation with them, we can gauge their interest in investing.
2 - Find Investors
Go to 'Angel .co'
Filter by category “Health”
Write down a list of investors
Use 'Hunter .io' to find investor emails
Go to 'Angel .co'
Filter by category “Health”
Write down a list of investors
Use 'Hunter .io' to find investor emails
3 - Do your research
After you have your list of investors, you have to do your research.
- What are their values?
- What’s their background?
- What stage do they typically invest in?
- What companies have they funded in the past?
After you have your list of investors, you have to do your research.
- What are their values?
- What’s their background?
- What stage do they typically invest in?
- What companies have they funded in the past?
Spend time understanding each investor’s goals and preferences.
We’ll use this when crafting our email, but remember this…
We’ll use this when crafting our email, but remember this…
Sending 10 unique cold emails > 100 copy and pasted cold emails.
Don’t skimp out on your research.
Investors get 100s of emails.
Do your research and your emails will stick out.
Don’t skimp out on your research.
Investors get 100s of emails.
Do your research and your emails will stick out.
4 - Draft Your Email
The best cold emails follow the AIDA format.
- Attention
- Interest
- Desire
- Action
Let’s dive into an example…
The best cold emails follow the AIDA format.
- Attention
- Interest
- Desire
- Action
Let’s dive into an example…
Create Attention
When it comes to cold emails, you create attention in the subject line.
Here’re some recommendations:
1. Keep it short
2. Pose a question
3. Share a compelling insight
When it comes to cold emails, you create attention in the subject line.
Here’re some recommendations:
1. Keep it short
2. Pose a question
3. Share a compelling insight
Pique Their Interest
After you’ve captured their attention, it’s your job to pique their interest.
In one to two sentences…
- What’s your story?
- Where are you going?
- What have you accomplished?
After you’ve captured their attention, it’s your job to pique their interest.
In one to two sentences…
- What’s your story?
- Where are you going?
- What have you accomplished?
Create Desire
Once you have their interest, rope them in.
Paint the picture.
- What’s the industry look like?
- Who are some of your partners?
- What are some of your company’s top accolades?
Once you have their interest, rope them in.
Paint the picture.
- What’s the industry look like?
- Who are some of your partners?
- What are some of your company’s top accolades?
Encourage Action
Once you have them hooked, make your ask.
In this case, we are looking to book a call.
But here are some other common CTAs:
- Join our waitlist
- Subscribe to my newsletter
- Sign up for a product demo
Once you have them hooked, make your ask.
In this case, we are looking to book a call.
But here are some other common CTAs:
- Join our waitlist
- Subscribe to my newsletter
- Sign up for a product demo
5 - Follow Up
After 3 days, we’ll follow up with a message like this.
We’ll rehash some of our main points and hit them with another call to action.
After 3 days, we’ll follow up with a message like this.
We’ll rehash some of our main points and hit them with another call to action.
6 - 2nd Follow Up
After 7 days, we’ll follow up this email.
We’ll keep it short and will attempt to connect with them one more time.
The 2nd follow up is an effective last attempt.
After 7 days, we’ll follow up this email.
We’ll keep it short and will attempt to connect with them one more time.
The 2nd follow up is an effective last attempt.
Cold emails are a cheat code to accelerate your startup or business.
To recap, my step-by-step cold email strategy:
1. Define Your Goal
2. Find Investors
3. Do Your Research
4. Draft Your Email
5. Follow Up
6. 2nd Follow Up
To recap, my step-by-step cold email strategy:
1. Define Your Goal
2. Find Investors
3. Do Your Research
4. Draft Your Email
5. Follow Up
6. 2nd Follow Up
did you find this cold email thread useful?
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1. For more threads like this, follow me at @SievaKozinsky
2. Retweet the first tweet in this thread so your friends can see it too.
